210076 SE BAK16 Culture and Politics (2016W)
Digital Politics: Social Media in the 2016 US Presidential Elections
Continuous assessment of course work
Labels
Attendance on the first day of class is mandatory for all registered students. Registered students with unexcused absence will lose their places to waitlisted students.
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 05.09.2016 00:00 to Mo 26.09.2016 08:00
- Deregistration possible until Mo 31.10.2016 23:59
Details
max. 50 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Monday 03.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 10.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 17.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 24.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 31.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 07.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 14.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 21.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 28.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 05.12. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 12.12. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 09.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 16.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 23.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
- Monday 30.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Information
Aims, contents and method of the course
Social media have become an important part of political campaigns online. They fulfill various functions for the campaigns and influence their public framing. The seminar deals with social media during the US presidential elections 2016. The seminar will address the following questions: How do Hillary Clinton and Donald Trump orchestrate their campaigns on social media platforms? How do campaigns use visual elements for political storytelling? How do campaigns meet the challenge of addressing increasingly segmented audiences? How do traditional news media react to online campaigns? The aim of the seminar is to further students' understanding of social media in presidential campaigns by providing a contextual evaluation of campaign practices.
Assessment and permitted materials
The assessment is based on three tasks which should be delivered during the semester (90% of final grade):1) Campaign analysis (50% of grade);
2) Oral presentation of findings (20% of grade);
3) Book Review (20% of grade).The regular and active participation in the seminar feeds into the assessment (10% of grade).
2) Oral presentation of findings (20% of grade);
3) Book Review (20% of grade).The regular and active participation in the seminar feeds into the assessment (10% of grade).
Minimum requirements and assessment criteria
For a positive assessment you must reach at least 50%.
Examination topics
Reading list
A list of references is provided at the beginning of the semester on the e-learning platform MOODLE.
Association in the course directory
Last modified: Mo 07.09.2020 15:38