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210130 SE M10: Culture and Politics (2018W)

Political Image Control

9.00 ECTS (2.00 SWS), SPL 21 - Politikwissenschaft
Continuous assessment of course work

A registration via u:space during the registration phase is required. Late registrations are NOT possible.
Students who miss the first lesson without prior notification will lose their seat in the course.

Follow the principles of good scientific practice.

The course instructor may invite students to an oral exam about the student’s written contributions in the course. Plagiarized contributions have the consequence that the course won’t be graded (instead the course will be marked with an ‘X’ in the transcript of records).


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 45 participants
Language: German


Classes (iCal) - next class is marked with N

Thursday 11.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 18.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 25.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 08.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 15.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 22.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 29.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 06.12. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 13.12. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 10.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 17.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 24.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
Thursday 31.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock


Aims, contents and method of the course

When political actors communicate, they try not only to keep control of their linguistic messages, but also to regulate their visual self-portrayal with visual material. This can be done by selecting those photos and videos that are circulated in political communication (e.g. by personal photographers and own communication channels), or by restricting access for independent photojournalists. Social networks have expanded and changed the possibilities of political image control and provided political actors with far-reaching possibilities of control. The aim of these measures is not least the so-called image building and image management, i.e. the promotion of a desired perception in different (media) publics. The seminar approaches this phenomenon, which is steadily gaining relevance, by analysing political image control in a comparative perspective. Case studies are analysed with regard to image production, image distribution and image reception and discussed against the background of the respective media policy framework.

Methods of the course

Introductory lectures by the lecturer;
Discussions of basic texts from the accompanying reader in the plenary;
Individual and group work with images.

Assessment and permitted materials

The assessment is based on three tasks to be completed during the semester (90% of the grade). Regular and active participation (especially reading texts and willingness to discuss) is a prerequisite and is included in the evaluation with 10%. Two missed units are tolerated.

Minimum requirements and assessment criteria

For a positive assessment, all tasks must be completed with at least 51 points:

Task 1 (reading project): Oral short presentation of a basic text from the accompanying reader as well as two other independently researched journal articles on the topic of the basic text and moderation of a text discussion in the plenum (group task, 20% of the grade);

Task 2 (research project): Submission of a written analysis of a case study (50% of the overall grade);

Task 3 (presentation): Oral short presentation of the analysis from Task 2 in the plenary (20% of the overall grade);

Regular and active participation in the seminar is a prerequisite and is included in the evaluation (10% of the overall grade).

A detailed description of the three tasks can be found in the syllabus for the seminar, which is available in the first unit and can be accessed on the MOODLE learning platform.

Examination topics

Beim Seminar handelt es sich um eine prüfungsimmanente Lehrveranstaltung (siehe Leistungskontrolle, Mindestanforderungen und Beurteilungsmaßstab).

Reading list

A reader with obligatory texts is available at the beginning of the semester in the FACULTAS-Shop of the New Institute building. Further and more in-depth literature is recommended on the MOODLE learning platform.

Association in the course directory

Last modified: Mo 07.09.2020 15:38