Universität Wien

210137 SE M7 b: Political Parties and Election Campaigns in Western Europe (2015W)

8.00 ECTS (2.00 SWS), SPL 21 - Politikwissenschaft
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 40 participants
Language: German

Lecturers

Classes

SE Raum Rooseveltplatz 3/1 Staatswissenschaft
Termine: 18.-20.Nov. und 13.-15.01.2016
Immer von 9:00-15:30
Vorbesprechung am Di, 27.10.2015 , 13:30 Uhr


Information

Aims, contents and method of the course

Political Parties and Election Campaigns in Western Europe
This seminar examines political parties and election campaigns in Western Europe. It is divided in four parts. First, we analyze the relevant players and campaign context (e.g., types of parties and party system (change), electoral system, campaign finance and regulation). Second, based on different theories of party competition, we examine how parties choose their campaign messages (e.g., which issues, what positions on those issues, whether to promote positive party images or attack opponents) and the voters that they want to target. Third, we study the modernization of campaigns and communication techniques (e.g., the role of polling, new media, micro targeting, personalization and individualization). Finally, we assess how and to what extent campaigns matter for turnout and vote choice. Teaching is based on readings and political science theory but also on practical case studies.

Assessment and permitted materials

Requirements:
1. Participation (20% of the final grade)
Regular presence
Preparation of required readings
Active participation in discussions, quizzes and group assignments
2. Oral presentation (20% of the final grade)
Presentation of about 10-15 minutes
Distribution of a written handout (1-2 pages)
3. Written assignments (60% of the final grade)
Two short paper assignments (e.g. comparing electoral systems; campaign strategy memo; following news coverage of a campaign) of about 2-3 pages
Seminar paper of about 7000 words

Minimum requirements and assessment criteria

Examination topics

Reading list


Association in the course directory

Last modified: Mo 07.09.2020 15:38