Universität Wien

220008 UE AT-MMF - Work Techniques Market Research (2013W)

4.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 20 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 10.10. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 17.10. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 24.10. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 31.10. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 07.11. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 14.11. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 21.11. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 28.11. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 05.12. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 12.12. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 09.01. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 16.01. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 23.01. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 30.01. 18:30 - 20:00 Seminarraum 3, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course

Communication and Marketing won't work well without market-, opinion- and media research (MMF). In PR, marketing and advertising, MMF-Tools will usually provide fast and efficient results.
MMF are not in any way "boring statistics" or "uninspiring research"! MMF are in fact essential successful communication campaigns from start to end as well as product campaignes.
In AT-MMF real-life-polls will make students familiar with MMF.

Assessment and permitted materials

Some smaller exercises during the course

Minimum requirements and assessment criteria

"Knowing by Doing": Learn the techniques of day-to-day AT-MMF.

Examination topics

lectures, exercises, discussions (debates).
Tips for literature will be published in the web.

Reading list

weiterführende Literatur für InteressentInnen wird auf der Homepage veröffentlicht

Association in the course directory

Last modified: Mo 07.09.2020 15:38