Universität Wien
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220008 UE AT-MMF - Work Techniques Market Research (2016W)

4.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

siehe auch Homepage http://homepage.univie.ac.at/claus.braunecker

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 20 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 13.10. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 20.10. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 27.10. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 03.11. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 10.11. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 17.11. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 24.11. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 01.12. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 15.12. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 12.01. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 19.01. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Thursday 26.01. 18:30 - 20:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG

Information

Aims, contents and method of the course

Communication and Marketing won't work well without market-, opinion- and media research (MMF). In PR, marketing and advertising, MMF-Tools will usually provide fast and efficient results.
MMF are not in any way "boring statistics" or "uninspiring research"! MMF are in fact essential successful communication campaigns from start to end as well as product campaignes.
In AT-MMF real-life-polls will make students familiar with MMF.
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"Knowing by Doing": Learn the techniques of day-to-day AT-MMF via ...
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... lectures, exercises, discussions (debates).

Assessment and permitted materials

Some smaller exercises during the course

Minimum requirements and assessment criteria

Examination topics

Reading list

Braunecker, Claus (2016): How to do Empirie, how to do SPSS. Eine Gebrauchsanleitung. Wien: facultas (utb 8685). http://howtodo.at
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Tips for literature will be published in the web ...

Association in the course directory

Last modified: Mo 07.09.2020 15:38