Universität Wien
Warning! The directory is not yet complete and will be amended until the beginning of the term.

220008 VO SPEZI: VO INKOM International Communication (2025S)

International Public Relations

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Tu 04.03. 11:30-13:00 Seminarraum 5, Kolingasse 14-16, EG00

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Register/Deregister for this course

Details

Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 11.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 18.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 25.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 01.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 08.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 29.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 06.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 13.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 20.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 27.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 03.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 10.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 17.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
  • Tuesday 24.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00

Information

Aims, contents and method of the course

The world’s economies, cultures, and populations become ever more interdependent through globalization, and organizations often interact and communicate with audiences outside of their original home country, virtually and/or physically. Relationship building—which is at the core of public relations—in a global environment is therefore increasingly complex and requires knowledge of differences between cultures and the specificities of the different environments where an organization is or wants to be active. This concerns communication with external as well as internal stakeholders. Aside from introducing relevant theoretical approaches, the lecture addresses different fields of public relations from an international perspective, such as crisis communication and employee communication. The course content is illustrated by practical examples. Students will thereby gain knowledge of challenges and opportunities in navigating global relationships with stakeholders. Guest speakers from corporate practice are invited to share and discuss their insights on the practice of international public relations with the students.

Assessment and permitted materials

Written exam on the contents of the lecture (45 minutes)
About 25 multiple-choice questions

Minimum requirements and assessment criteria

To pass the exam, at least 50 percent of the total score needs to be achieved.

Examination topics

Contents of the lecture (incl. guest lectures)

Reading list

Freitag, A. R., & Quesinberry Stokes, A. (2009). Global Public Relations. Spanning Borders, Spanning Cultures. Routledge.
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)

Association in the course directory

Last modified: Fr 10.01.2025 00:02