220009 UE AT-MMF - Work Techniques Market Research (2013S)

4.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft

Continuous assessment of course work

Communication and Marketing won't work well without market-, opinion- and media research (MMF). Learn to know how to use MMF in daily work.

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from Mo 25.02.2013 09:00 to Fr 01.03.2013 12:00
Deregistration possible until Su 31.03.2013 23:59

Details

max. 20 participants

Language: German

Lecturers

Claus Braunecker

Classes

Currently no class schedule is known.

Information

Aims, contents and method of the course

Communication and Marketing won't work well without market-, opinion- and media research (MMF). In PR, marketing and advertising, MMF-Tools will usually provide fast and efficient results.
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MMF are not in any way "boring statistics" or "uninspiring research"! MMF are in fact essential successful communication campaigns from start to end as well as product campaignes.
In AT-MMF the "how-to" of real-life-polls will make students familiar with MMF.

Assessment and permitted materials

Some smaller exercises during the course

Minimum requirements and assessment criteria

"Knowing by Doing": Learn the techniques of day-to-day AT-MMF ...

Examination topics

Lectures, exercises, discussions (debates)

Reading list

Tips for literature will be published in the web

Association in the course directory

2.1.7. MMF - Market and Opinion Research

22.01. Mass Media and Communication Science ➡ A. Bachelor Programme

Last modified: Mo 07.09.2020 15:38