Universität Wien

220009 UE AT-MMF - Work Techniques Market Research (2014S)

4.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

DO wtl von 13.03.2014 bis 26.06.2014 18.30-20.00 Ort: Lehrredaktion Publizistik, Währinger Straße 29 2.OG
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http://homepage.univie.ac.at/claus.braunecker

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 20 participants
Language: German

Lecturers

Classes

Currently no class schedule is known.

Information

Aims, contents and method of the course

Communication and Marketing won't work well without market-, opinion- and media research (MMF). In PR, marketing and advertising, MMF-Tools will usually provide fast and efficient results.
MMF are not in any way "boring statistics" or "uninspiring research"! MMF are in fact essential successful communication campaigns from start to end as well as product campaignes.
In AT-MMF real-life-polls will make students familiar with MMF.

Assessment and permitted materials

Some smaller exercises during the course

Minimum requirements and assessment criteria

"Knowing by Doing": Learn the techniques of day-to-day AT-MMF ...

Examination topics

Lectures, exercises, discussions (debates).

Reading list

Tips for literature will be published in the web ...

Association in the course directory

Last modified: Mo 07.09.2020 15:38