220009 UE AT-MMF - Work Techniques Market Research (2015S)

4.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft

Continuous assessment of course work

http://homepage.univie.ac.at/claus.braunecker

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from Mo 23.02.2015 09:00 to We 25.02.2015 18:00
Deregistration possible until Tu 31.03.2015 23:59

Details

max. 20 participants

Language: German

Lecturers

Claus Braunecker

Classes

Start: 19.03.2015
DO weekly from 19.03.2015 to 25.06.2015, 18.30-20.00, Location: Lehrredaktion Publizistik, Währinger Straße

Information

Aims, contents and method of the course

Communication and Marketing won't work well without market-, opinion- and media research (MMF). In PR, marketing and advertising, MMF-Tools will usually provide fast and efficient results.
MMF are not in any way "boring statistics" or "uninspiring research"! MMF are in fact essential successful communication campaigns from start to end as well as product campaignes.
In AT-MMF real-life-polls will make students familiar with MMF.

Assessment and permitted materials

Some smaller exercises during the course

Minimum requirements and assessment criteria

"Knowing by Doing": Learn the techniques of day-to-day AT-MMF ...

Examination topics

Lectures, exercises, discussions (debates).

Reading list

Tips for literature will be published in the web ...

Association in the course directory

2.1.7. MMF - Market and Opinion Research

22.01. Mass Media and Communication Science ➡ A. Bachelor Programme

Last modified: Mo 07.09.2020 15:38