Universität Wien FIND

Due to the COVID-19 pandemic, changes to courses and exams may be necessary at short notice (e.g. cancellation of on-site teaching and conversion to online exams). Register for courses/exams via u:space, find out about the current status on u:find and on the moodle learning platform.

Further information about on-site teaching and access tests can be found at https://studieren.univie.ac.at/en/info.

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220016 VO VERBE: VO DIGMAN Management of Digital Media (2020W)

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

Due to the current situation of Covid-19 the course will be conducted online only. The first stream will take place on 16 Oct. 2020. Please, visit the Moodle classroom for more details.

Friday 16.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 23.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 30.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 06.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 13.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 20.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 27.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 04.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 11.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 18.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 08.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 15.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday 22.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

The aim of the lecture is that by the end of the term, the participants should know about the planning, creating and organizing social media and digital offers. The students should know about basic processes and different approaches to the operation of professional electronic media forms. They should be able to critically deal with the tension between cooperation and commerce in a globalized, networked and electronic world.

In 2007 Steve Jobs promised "one more thing" to then introduce the smartphone category with the iPhone. Unlike all the computers used before, the smartphone is not a special calculating machine, but "a measuring device that you can use to make phone calls" (Yvonne Hofstetter, secret: the exhibition magazine). By introducing 'Siri', 'Alexa' and 'Ok, Google' the internet giants of our time brought voice control directly to us.

The possibilities of digital production, distribution and consumption have thus multiplied. The possibilities are vast, as are the dangers. In Digiman we will practice methods of collecting, processing and interpreting data on the basis of concrete use cases and discuss explanatory models for the Internet.

How can you bring peace and order for yourself to this chaos? How do you get an overview and find places from which a planable and measurable development is possible? How can your own channels be tailored to target groups, what should be considered when planning, creating and operating digital offerings? These are the questions we will deal with during the term.

The aim of the course is to give the students an overview of the current social media networks, technologies, media economics fundamentals, formats and communication strategies.

Contents:
* History and origin: From the WWW to Web 2.0 to social media
* Importance of social media for communication science
* VOGUE approach and criteria for observation: how may we descibe and categorize social media?
* Social media platforms and their special features: Facebook, LinkedIn, Instagram, Twitter, Youtube, Pinterest
* Content Marketing, Social Selling, Social Recruiting: How Social Media is changing PR, Marketing, Sales, and HR as well as reorganizing production, distribution and consumption.
* The presence of social media: Mobility, Voice, VR / AR and AI
* The future of social media and digital offerings: methods for innovation management

The lecture program is supplemented by some guest lectures and didactic interventions during the lecture.

Methods:
* Lectures
* Guest lectures
* Exercises and group discussions
* Moodle: course assignments

Assessment and permitted materials

Multiple choice and free text entry exam & optional exercises (see assessment criteria). The exams will be held on four exam dates. The exam consists of 5 questions.

During the semester, students have the opportunity to volunteer four written exercises. Each submitted exercise reduces the percentage required for at least a positive assessment by 5% (3 exercises submitted = 15%).

Minimum requirements and assessment criteria

Examination material is the entire content of the lecture, as well as the specified mandatory literature.

For a positive assessment it is necessary to answer at least 50% of the questions correctly in the exam. During the semester, students have the opportunity to volunteer four written exercises. Each submitted exercise reduces the percentage required for at least a positive assessment by 5% (3 exercises submitted = 15%).

Grade distribution
100.00% 87.00% 1
86.99% 75.00% 2
74.99% 63.00% 3
62.99% 50.00% 4
49.99% 0.00% 5

Examination topics

Examination material is the entire content of the lecture, as well as the specified mandatory literature.

Reading list

Brodnig, Ingrid. Übermacht im Netz. Wien: Christian Brandstätter Verlag, 2019.
Krug, Steve. Don't Make Me Think! Web & Mobile Usability; Das Intuitive Web ; [revisited]. 3. Aufl., Revisited. ed. 2014.
Lanier, Jason. Who owns the future? London: Penguin Books Ltd, 2014.
Mayer-Schönberger, Viktor, and Thomas Ramge. Das Digital : Markt, Wertschöpfung Und Gerechtigkeit Im Datenkapitalismus. Berlin: Econ, 2017.
Rudder, Christian. Inside Big Data. München: Carl Hanser Verlag, 2016.
Thiel, PeterZero to One: Wie Innovation unsere Gesellschaft rettet (Zero to One). Frankfurt/Main: Campus, 2014.
Zuboff, Shoshana. Das Zeitalter des Überwachungskapitalismus. Frankfurt/Main: Campus, 2018.

Association in the course directory

Last modified: Fr 21.05.2021 12:28