Universität Wien

220018 VO VO Introduction to Strategic Communication (2015W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

Details

max. 30 participants
Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 14.10. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 21.10. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 28.10. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 04.11. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 11.11. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 18.11. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 25.11. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 02.12. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 09.12. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 16.12. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 13.01. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 20.01. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde
  • Wednesday 27.01. 16:30 - 18:00 Seminarraum 1 2H316 UZA II Rotunde

Information

Aims, contents and method of the course

The lecture gives an overview of the different areas of strategic communication with a focus on strategic organizational communication. Students will first learn about the defining elements and history of the concept before gaining insights into the concepts of corporate identity, corporate branding, reputation, crisis and complaint management, intercultural aspects of stratcom and communciation controlling. A guest lecturer from practise will furthermore give insights into the application of strategic communication in a large intergovernmental organization.

Assessment and permitted materials

Written exam

Minimum requirements and assessment criteria

Profound understanding of strategic communication and its different concepts in the organizational context.

Examination topics

Presentation, discussion

Reading list

Initial reading (more literature to be announced in class):
Argenti, P. A., Howell, R. A. & Beck, K. A. (2005). The strategic communication imperative. MIT Sloan Management Review, 46(3), 83-89.
Hallahan, K. , Holtzhausen, D., van Ruler, B., Verčič, D. & Sriramesh, K. (2007). Defining strategic communication. International Journal of Strategic Communication, 1(1), 3-35.

Association in the course directory

Last modified: Sa 02.04.2022 00:23