220018 VO VO Introduction to Strategic Communication (2016W)
Labels
Details
max. 30 participants
Language: English
Examination dates
Wednesday
25.01.2017
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Monday
20.02.2017
09:45 - 11:15
Seminarraum 12, Währinger Straße 29 2.OG
Friday
10.03.2017
16:45 - 18:15
Seminarraum 2, Währinger Straße 29 1.UG
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
12.10.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
19.10.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
09.11.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
16.11.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
23.11.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
30.11.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
07.12.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
14.12.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
11.01.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
18.01.
15:00 - 16:30
Seminarraum 3, Währinger Straße 29 1.UG
Information
Aims, contents and method of the course
The lecture gives an overview of the different areas of strategic communication with a focus on advertising. Students will first learn about the defining elements and history of strategic communication before gaining insights into the concepts of corporate communication, strategic persuasion, and modern advertising campaigns. The lecture will also discuss recent empirical studies to prepare students for their own work in this area.
Assessment and permitted materials
Written exam
Minimum requirements and assessment criteria
Profound understanding of strategic communication
Examination topics
written exam
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:38