220018 VO VO Introduction to Strategic Communication (2017W)
Labels
Details
max. 30 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 18.10. 13:15 - 16:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 08.11. 13:15 - 16:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 22.11. 13:15 - 16:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 06.12. 13:15 - 16:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 10.01. 13:15 - 16:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 24.01. 13:15 - 16:15 Seminarraum 1 2H316 UZA II Rotunde
Information
Aims, contents and method of the course
The lecture gives an overview of the different areas of strategic communication with a focus on strategic organizational communication. Students will first learn about the defining elements and history of the concept before gaining insights into the concepts of corporate identity, corporate branding, reputation, crisis and complaint management, intercultural aspects of stratcom and communciation controlling. The lecture will also discuss empirical studies to prepare students for their own work in this area.
Assessment and permitted materials
Written exam
Minimum requirements and assessment criteria
Profound understanding of strategic communication
Examination topics
Contents discussed in lecture
Reading list
Cornelissen, J. (2017). Corporate Communication. A Guide to Theory and Practice (5th Edn.). SAGE.
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4
Association in the course directory
Last modified: Sa 02.04.2022 00:23