Universität Wien

220018 VO VO Introduction to Strategic Communication (2018W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Details

max. 30 participants
Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 10.10. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 17.10. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 24.10. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 31.10. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 07.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 14.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 21.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 28.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 05.12. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 12.12. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 09.01. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 16.01. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 23.01. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
  • Wednesday 30.01. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course

The lecture gives an overview of the different areas of strategic communication with a focus on advertising. Students will first learn about the defining elements and history of strategic communication before gaining insights into the concepts of corporate communication, strategic persuasion, and modern advertising campaigns. The lecture will also discuss recent empirical studies to prepare students for their own work in this area.

Assessment and permitted materials

Written exam

Minimum requirements and assessment criteria

Profound understanding of strategic communication

Examination topics

Contents discussed in lecture

Reading list

Association in the course directory

Last modified: Mo 07.09.2020 15:38