Universit├Ąt Wien FIND

220018 VO VO Introduction to Strategic Communication (2019W)

Registration/Deregistration

Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Wednesday 16.10. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
Wednesday 30.10. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
Wednesday 13.11. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
Wednesday 27.11. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
Wednesday 15.01. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
Wednesday 29.01. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde

Information

Aims, contents and method of the course

The lecture gives an overview of the different areas of strategic communication with a focus on corporate communication. Students will first learn about the defining elements and objectives of strategic communication before gaining insights into the planning process of strategic communication. In the second part of the lecture we will discuss different areas of strategic communication like corporate branding, corporate social responsibility, crisis communication, employee communication as well as intercultural aspects and communication ethics.

Assessment and permitted materials

Written exam

Minimum requirements and assessment criteria

Profound understanding of strategic communication

Examination topics

Contents discussed in lecture

Reading list

Introductory literature:
Cornelissen, J. (2017). Corporate Communication. A Guide to Theory and Practice (5th Edn.). SAGE.
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4

Association in the course directory

Last modified: Tu 08.10.2019 16:48