220018 VO VO Introduction to Strategic Communication (2020W)
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
max. 30 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
digital teaching
- Wednesday 14.10. 15:00 - 16:30 Digital
- Wednesday 21.10. 15:00 - 16:30 Digital
- Wednesday 28.10. 15:00 - 16:30 Digital
- Wednesday 04.11. 15:00 - 16:30 Digital
- Wednesday 11.11. 15:00 - 16:30 Digital
- Wednesday 18.11. 15:00 - 16:30 Digital
- Wednesday 25.11. 15:00 - 16:30 Digital
- Wednesday 02.12. 15:00 - 16:30 Digital
- Wednesday 09.12. 15:00 - 16:30 Digital
- Wednesday 16.12. 15:00 - 16:30 Digital
- Wednesday 13.01. 15:00 - 16:30 Digital
- Wednesday 20.01. 15:00 - 16:30 Digital
- Wednesday 27.01. 15:00 - 16:30 Digital
Information
Aims, contents and method of the course
The lecture gives an overview of the different areas of strategic communication with a focus on corporate communication. Students will first learn about the defining elements and objectives of strategic communication before gaining insights into the planning process of strategic communication. In the second part of the lecture we will discuss different areas of strategic communication like corporate branding, corporate social responsibility, crisis communication, employee communication as well as intercultural aspects and communication ethics.
Assessment and permitted materials
Written Exam: combined THERES module exam.The exam will be held in a digital format with open questions and one hour duration.
Minimum requirements and assessment criteria
Profound understanding of strategic communication
Examination topics
Contents discussed in lecture
Reading list
will be provided in class
Association in the course directory
Last modified: Fr 12.05.2023 00:19