220018 VO VO Introduction to Strategic Communication (2021W)
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Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
max. 30 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
The lecture will be held in a hybrid format (in person and live streaming). Only students who are vaccinated, recovered or tested can attend the class in person. Please come at least 5 minutes early, so your certificate can be checked before class. The room capacity is 24 , and there will be a signup document in Moodle for each class to not exceed this number.
Wednesday
13.10.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
20.10.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
27.10.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
03.11.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
10.11.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
17.11.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
24.11.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
01.12.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
15.12.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
12.01.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
19.01.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Wednesday
26.01.
13:15 - 14:45
Seminarraum 3, Währinger Straße 29 1.UG
Information
Aims, contents and method of the course
The lecture gives an overview of the different areas of strategic communication with a focus on corporate communication. Students will first learn about the defining elements and objectives of strategic communication before gaining insights into the planning process of strategic communication. In the second part of the lecture we will discuss different areas of strategic communication like corporate branding, corporate social responsibility, crisis communication, employee communication as well as intercultural aspects and communication ethics.
Assessment and permitted materials
Written Exam: combined THERES module exam.
Minimum requirements and assessment criteria
Profound understanding of strategic communication
Examination topics
Contents discussed in lecture
Reading list
Cornelissen, J. (2017). Corporate Communication. A Guide to Theory and Practice (5th Edn.). SAGE.
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4
Further literature will be provided with each lecture topic.
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4
Further literature will be provided with each lecture topic.
Association in the course directory
Last modified: Th 23.09.2021 11:10