Universität Wien

220018 VO VO Introduction to Strategic Communication (2022W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 12.10. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 19.10. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 09.11. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 16.11. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 23.11. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 30.11. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 07.12. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 14.12. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 11.01. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 18.01. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 25.01. 09:45 - 11:15 Seminarraum 4, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course

The lecture gives an overview of the different areas of strategic communication with a focus on corporate communication. Students will first learn about the defining elements and objectives of strategic communication before gaining insights into the planning process of strategic communication. In the second part of the lecture we will discuss different areas of strategic communication like corporate branding, corporate social responsibility, crisis communication, employee communication as well as intercultural aspects and communication ethics.

Assessment and permitted materials

Written Exam: combined THERES module exam.

Minimum requirements and assessment criteria

Profound understanding of strategic communication

Examination topics

Contents discussed in lecture

Reading list

will be provided in class

Association in the course directory

Last modified: Mo 05.09.2022 11:29