Universität Wien

220018 VO VO Introduction to Strategic Communication (2023W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 12.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 19.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 09.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 16.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 23.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 30.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 07.12. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 14.12. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 11.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 18.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 25.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course

The lecture gives an overview of the different areas of strategic communication with a focus on corporate communication. Students will first learn about the defining elements and objectives of strategic communication before gaining insights into the planning process of strategic communication. In the second part of the lecture we will discuss different areas of strategic communication like corporate branding, corporate social responsibility, crisis communication, employee communication as well as intercultural aspects and communication ethics.

Assessment and permitted materials

Written Exam: combined THERES module exam.

Minimum requirements and assessment criteria

Profound understanding of strategic communication

Examination topics

Contents discussed in lecture

Reading list

Cornelissen, J. (2017). Corporate Communication. A Guide to Theory and Practice (5th Edn.). SAGE.
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4
Further literature will be provided with each lecture topic.

Association in the course directory

Last modified: We 20.09.2023 12:08