Universität Wien
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220018 VO VO Introduction to Strategic Communication (2024W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle
We 09.10. 11:30-13:00 Seminarraum 4, Währinger Straße 29 1.UG

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Details

max. 30 participants
Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

Selected lectures can be delivered with narrated slides

  • Wednesday 16.10. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 23.10. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 30.10. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 06.11. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 13.11. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 20.11. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 27.11. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 04.12. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 11.12. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 08.01. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 15.01. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 22.01. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG
  • Wednesday 29.01. 11:30 - 13:00 Seminarraum 4, Währinger Straße 29 1.UG

Information

Aims, contents and method of the course

The lecture gives an overview of the different areas of strategic communication with a focus on persuasive communication. Students will first learn about the defining elements and objectives of strategic communication before gaining insights into the planning process of strategic communication. In the second part of the lecture, we will discuss different applied areas of strategic communication, such as corporate social responsibility and influencer communication.

Assessment and permitted materials

Written Exam: combined module exam.

Minimum requirements and assessment criteria

Profound understanding of strategic communication

Examination topics

Contents discussed in lecture

Reading list

will be provided in class

Association in the course directory

Last modified: Tu 17.09.2024 00:03