220020 VO SPEZI: VO SOME B Theories and Practices of Social Media Communication B (2020S)
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Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: German
Examination dates
Lecturers
Classes (iCal) - next class is marked with N
- Friday 13.03. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 20.03. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 27.03. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 03.04. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 24.04. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 08.05. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 15.05. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 22.05. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 29.05. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 05.06. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 12.06. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 19.06. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
- Friday 26.06. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Information
Aims, contents and method of the course
Learn how to apply methods and theories to manage digital social media.
Assessment and permitted materials
100% Final Exam of SOME A+B, 15% as extra points may be obtained through little tests throughout the term. There will be four dates for exams. It will be a sit-in multiple choice test with 50 questions. It will be changed to a 10 open questions form on Moodle, when Covid-19 precautions are in place. No aides are allowed.
Minimum requirements and assessment criteria
All content of the lectures will be part of the exam.
Highest Lowest Grade
100,00 % 87,00 % 1
86,99 % 75,00 % 2
74,99 % 63,00 % 3
62,99 % 50,00 % 4
49,99 % 0,00 % 5Für Mitarbeit in Moodle und der Lehrveranstaltung gibt es bis zu 20% Extra Bonus.
Highest Lowest Grade
100,00 % 87,00 % 1
86,99 % 75,00 % 2
74,99 % 63,00 % 3
62,99 % 50,00 % 4
49,99 % 0,00 % 5Für Mitarbeit in Moodle und der Lehrveranstaltung gibt es bis zu 20% Extra Bonus.
Examination topics
Content of the lectures
Reading list
Brodnig, Ingrid. Übermacht im Netz. Wien: Christian Brandstätter Verlag, 2019.
Krug, Steve. Don't Make Me Think! Web & Mobile Usability; Das Intuitive Web ; [revisited]. 3. Aufl., Revisited. ed. 2014.
Lanier, Jason. Who owns the future? London: Penguin Books Ltd, 2014.
Mayer-Schönberger, Viktor, and Thomas Ramge. Das Digital : Markt, Wertschöpfung Und Gerechtigkeit Im Datenkapitalismus. Berlin: Econ, 2017.
Rudder, Christian. Inside Big Data. München: Carl Hanser Verlag, 2016.
Thiel, PeterZero to One: Wie Innovation unsere Gesellschaft rettet (Zero to One). Frankfurt/Main: Campus, 2014.
Zuboff, Shoshana. Das Zeitalter des Überwachungskapitalismus. Frankfurt/Main: Campus, 2018.
Krug, Steve. Don't Make Me Think! Web & Mobile Usability; Das Intuitive Web ; [revisited]. 3. Aufl., Revisited. ed. 2014.
Lanier, Jason. Who owns the future? London: Penguin Books Ltd, 2014.
Mayer-Schönberger, Viktor, and Thomas Ramge. Das Digital : Markt, Wertschöpfung Und Gerechtigkeit Im Datenkapitalismus. Berlin: Econ, 2017.
Rudder, Christian. Inside Big Data. München: Carl Hanser Verlag, 2016.
Thiel, PeterZero to One: Wie Innovation unsere Gesellschaft rettet (Zero to One). Frankfurt/Main: Campus, 2014.
Zuboff, Shoshana. Das Zeitalter des Überwachungskapitalismus. Frankfurt/Main: Campus, 2018.
Association in the course directory
Last modified: Sa 02.04.2022 00:23