Universität Wien

220022 VO SPEZI: VO SOME A Theories and Practices of Social Media Communication A (2020S)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
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Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 19.03. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 26.03. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 02.04. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 23.04. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 30.04. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 07.05. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 14.05. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 28.05. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 04.06. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 18.06. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 25.06. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

Overview of the current state of social media: networks, technologies, formats, economic basics and communcation strategies.
Please Note: The course will be kept in German.

ONLINE LECTURE - LIVESTREAM via Twitch, all infos on Moodle.

Assessment and permitted materials

MC exam, 50 questions (25 five SOME-A, 25 SOME-B). Bonus-points for voluntary exercises during the course. (5 points A/B each, max. 10 points.)

Minimum requirements and assessment criteria

50% correct answers are required for passing the final exam. During the course, participants can volunatrily take part in three written exercises. Each exercise lowers the required percentile by 5%. (3 exercises handed in = 55%)

Examination topics

All the topics we will adress in the lecture (SOME A+B) plus the required readings. (see literature).

Reading list

Reading List:

* Franck, Georg: Ökonomie der Aufmerksamkeit: Ein Entwurf
* Godin, Seth: Tribes. We Need you to lead us
* Blanchard, Olivier: Social Media ROI: Messen Sie den Erfolg Ihrer Marketing-Kampagne
* Schindler, Marie-Christine / Liller, Tapio: PR im Social Web
* Vaynerchuk, Gary: Storytelling in sozialen Medien

More on my blog:
https://datenschmutz.net/online-marketing-literatur/

Association in the course directory

Last modified: Sa 02.04.2022 00:23