Universität Wien

220023 VO+UE NEUMAN - New Media Management (2014W)

5.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

Summary

1 Zeglovits , Moodle
2 Pettauer

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

The web today: cooperation vs. commerce

max. 40 participants
Language: German
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

No session on Dec. 5

Friday 10.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 17.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 24.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 31.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 07.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 14.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 21.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 28.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 05.12. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 12.12. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 09.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 16.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 23.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 30.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG

Aims, contents and method of the course

Information and Communication Technologies (ICT) have generated new types of media, new ways of producing those types and new ways of media consumption. The focus shifted from audience to user. The consequences are media formats which focus on:
* Ease of use in contrast to iformation overload
* participation in contrast to publication
* network effect in contrast to mastery of the message

What has changed and how it affects us is the content of the lecture.

Assessment and permitted materials

A mix of presence (10%), participation (40%) and a final paper (50%)

Minimum requirements and assessment criteria

The aim of the lecture is to give students the means of critically questioning the networked economy and the development of our new ways of communicating

Examination topics

Lecture, reading list, teamwork and e-learning with Moodle

Reading list

Monika Dommann: Autoren und Apparate

Christian Papsdorf: Internet und Gesellschaft

Petra Löffler: Verteilte Aufmerksamkeit: Eine Mediengeschichte der Zerstreuung

Edition Unseld: Big Data: Das neue Versprechen der Allwissenheit. (Sammelband)

Evgeny Morozov: Smarte Neue Welt

Max Schrems. Kämpf um deine Daten.

Klaus Mainzer: Die Berechnung der Welt: Von der Weltformel zu Big Data.

Jaron Lanier: Wem gehört die Zukunft?

Stefan Wagner: Das Ende der Blender: Die medialen Muster der Ehrlichkeit.

Peter Kemper, Alf Mentzer und Julia Tillmanns (Hg.) Wir nennen es Wirklichkeit: Denkanstöße zur Netzkultur. Reclam 20357

Group 2

Digitale media change every aspect of our lives. What's behind the "digital revolution"? Which technologies, platforms and algorithms shape the world of digital media? Theory mixed with a hands-approach will give students of this course an overview of current digital trends as well as the ability to plan, implement and optimize their own online publications.

max. 40 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

Excursion (Museum of Technology) on November 13th.

Thursday 09.10. 11:15 - 14:45 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 30.10. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 13.11. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 27.11. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 11.12. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 08.01. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 22.01. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG

Aims, contents and method of the course

Digitale media change every aspect of our lives. What's behind the "digital revolution"? Which technologies, platforms and algorithms shape the world of digital media? Theory mixed with a hands-approach will give students of this course an overview of current digital trends as well as the ability to plan, implement and optimize their own online publications.

Assessment and permitted materials

Presence: 25%
Cooperation: 30%
Presenation / degree work: 45%

Minimum requirements and assessment criteria

Students are up to date about current trends in digital communication and they are able to plan, implement and optimize web publications.

Examination topics

Frontal lecture, group exercises, online investigation, presentations, field experiments with different CMS systems, social media platforms and analytics tools.

Reading list

Godin, Seth: Tribes. We need you to lead us. London 2008
Manovich, Lev: The Language of New Media. Cambridge 2001
McLuhan, Marshall: Understanding Media: The Extensions of Man. Cambridge 1964

Association in the course directory

Last modified: Mo 07.09.2020 15:38