Universität Wien

220023 VO+UE NEUMAN - New Media Management (2015W)

5.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

Summary

1 Zeglovits , Moodle
2 Pettauer

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

The connected world we live in leads to the dissolution of a distinction of the analogue and the digital realm. Founders of start-ups are the heroes of our time. In the course students will develop a pitch-presentation for their start-up. From this starting point we will take a look at the way the connected world is affecting us.

max. 40 participants
Language: German
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Friday 16.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 23.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 30.10. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 06.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 13.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 20.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 27.11. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 04.12. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 11.12. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 18.12. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 08.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 15.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 22.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG
Friday 29.01. 11:30 - 13:00 Seminarraum 3, Währinger Straße 29 1.UG

Aims, contents and method of the course

Information and Communication Technologies (ICT) have generated new types of media, new ways of producing and new ways of media consumption. The focus shifted from audience to user. The consequences are media formats which focus on:
* Ease of use in contrast to iformation overload
* participation in contrast to publication
* network effect in contrast to mastery of the message

What has changed and how it affects us is the content of the lecture.

Assessment and permitted materials

A mix of presence (20%), participation in a group (40%) and a final paper (40%)

Minimum requirements and assessment criteria

The aim of the lecture is to give students the means of critically questioning the networked economy and the development of our new ways of communicating

Examination topics

Teamwork, lecture, reading list, and e-learning with Moodle

Reading list

Monika Dommann: Autoren und Apparate

Christian Papsdorf: Internet und Gesellschaft

Petra Löffler: Verteilte Aufmerksamkeit: Eine Mediengeschichte der Zerstreuung

Edition Unseld: Big Data: Das neue Versprechen der Allwissenheit. (Sammelband)

Evgeny Morozov: Smarte Neue Welt

Max Schrems. Kämpf um deine Daten.

Klaus Mainzer: Die Berechnung der Welt: Von der Weltformel zu Big Data.

Jaron Lanier: Wem gehört die Zukunft?

Stefan Wagner: Das Ende der Blender: Die medialen Muster der Ehrlichkeit.

Peter Kemper, Alf Mentzer und Julia Tillmanns (Hg.) Wir nennen es Wirklichkeit: Denkanstöße zur Netzkultur. Reclam 20357

Group 2

Information and Communication Technologies (ICT) have generated new types of media, new ways of producing those types and new ways of media consumption. The focus shifted from audience to user. The consequences are media formats which focus on new ways of telling stories.
Networked audiences, mobile web and digital revolution are some of the tags used to describe a bundle of disruptive developments in our media and economic system.
During the course of this lecture we are going to develop, create and run an online magazine based on WordPress. Students will become familiar with new media publishing theories as well as with the daily business of online publishers.

max. 40 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

Thursday 15.10. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 29.10. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 12.11. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 26.11. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 10.12. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 07.01. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
Thursday 21.01. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG

Aims, contents and method of the course

Information and Communication Technologies (ICT) have generated new types of media, new ways of producing those types and new ways of media consumption. The focus shifted from audience to user. The consequences are media formats which focus on new ways of telling stories.
Networked audiences, mobile web and digital revolution are some of the tags used to describe a bundle of disruptive developments in our media and economic system.
During the course of this lecture we are going to develop, create and run an online magazine based on WordPress. Students will become familiar with new media publishing theories as well as with the daily business of online publishers.

Assessment and permitted materials

Presence (30%), active participation in our online publishing project (40%) and a final paper (30%)

Minimum requirements and assessment criteria

Understanding the key elements of modern online publishing.

Examination topics

Frontal lectures, brainstormings, group tasks, field work

Reading list

Godin, Seth: Tribes. We need you to lead us. London 2008
Manovich, Lev: The Language of New Media. Cambridge 2001
McLuhan, Marshall: Understanding Media: The Extensions of Man. Cambridge 1964

Association in the course directory

Last modified: Mo 07.09.2020 15:38