Universität Wien

220023 VO+UE NEUMAN - New Media Management (2018W)

5.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 40 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 18.10. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
  • Thursday 08.11. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
  • Thursday 22.11. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
  • Thursday 06.12. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
  • Thursday 10.01. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG
  • Thursday 24.01. 11:15 - 14:15 Seminarraum 8, Währinger Straße 29 1.OG

Information

Aims, contents and method of the course

Information and Communication Technologies (ICT) have generated new types of media, new ways of producing those types and new ways of media consumption. The focus shifted from audience to user. The consequences are media formats which focus on new ways of telling stories.
Networked audiences, mobile web and digital revolution are some of the tags used to describe a bundle of disruptive developments in our media and economic system.
During the course of this lecture we are going to develop, create and run an online magazine based on WordPress. Students will become familiar with new media publishing theories as well as with the daily business of online publishers.

Assessment and permitted materials

A mix of presence (30%), participation in our online project (40%) and a final paper (30%).

Minimum requirements and assessment criteria

Presence, midterm papers, participation in our online project.

Examination topics

No written exam. We will decide about the ocus and topic of our online project together.

Reading list

Godin, Seth: Tribes. We need you to lead us. London 2008
McLuhan, Marshall: Understanding Media: The Extensions of Man. Cambridge 1964

Full reading list online:
https://datenschmutz.net/online-marketing-literatur/

Association in the course directory

Last modified: Mo 07.09.2020 15:38