Universität Wien
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220023 VO SPEZI: VO VISKO Visual Communication (2025S)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Tu 11.03. 15:00-18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4

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Details

Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 25.03. 15:00 - 18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4
  • Tuesday 08.04. 15:00 - 18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4
  • Tuesday 29.04. 15:00 - 18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4
  • Tuesday 13.05. 15:00 - 18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4
  • Tuesday 27.05. 15:00 - 18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4
  • Tuesday 10.06. 15:00 - 18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4
  • Tuesday 24.06. 15:00 - 18:00 Hörsaal D Unicampus Hof 10 Hirnforschungzentrum Spitalgasse 4

Information

Aims, contents and method of the course

In contemporary societies, we are witnessing an increasing mediatization and visualization of all aspects of life. Images—both static and moving—play a crucial role not only in mass media but also in interpersonal, media-supported communication. But what role do visuals play in media communication? What theories and methods are used to analyze and understand visual communication? And what knowledge do we need to be effective communicators in the digital age, where smartphones and social media amplify the power of visuals? This course explores these key questions through a structured approach guided by the Handbook of Visual Communication. It provides both theoretical foundations and methodological tools to critically engage with visual media in diverse contexts.

Method: Lectures and plenary discussions

Assessment and permitted materials

Multiple choice exam at the end of the semester as well as on three additional dates

Minimum requirements and assessment criteria

1: 87 - 100%
2: 75 - 86,99%
3: 63 - 74,99%
4: 50 - 62,99%
5: 00 - 49,99%

Examination topics

The exam relates to the material discussed in the lecture. Students are expected to independently make connections between the individual course contents.

Reading list

Will be announced during the lecture

Association in the course directory

Last modified: Fr 24.01.2025 14:06