Universität Wien

220043 UE UE-MMF - Exercise Course on Market Research (2016W)

4.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 30 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 25.10. 16:45 - 19:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Tuesday 15.11. 16:45 - 19:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Tuesday 29.11. 16:45 - 19:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Tuesday 06.12. 16:45 - 19:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Tuesday 17.01. 16:45 - 19:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
  • Tuesday 31.01. 16:45 - 19:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG

Information

Aims, contents and method of the course

Working on the whole market research process beginning with briefing and offer, questionnaire development, analysis and reporting, interpretation and presentation; focus on practical exercises and customer care

Assessment and permitted materials

Pracitcal homework, participation and presentation of results at the end of the project; no final exam

Minimum requirements and assessment criteria

completion of previous market research courses such as theory lecture and working techniques

Examination topics

no final exam

Reading list

Claudia Fantapié Altobelli - Marktforschung: Methoden - ANwendungen - Praxisbeispiele
Alfred Kuß et al. - Marktforschung: Grundlagen der Datenerhebung und Datenanalyse

Association in the course directory

Last modified: Mo 07.09.2020 15:38