220046 UE UE-WERB - Exercise Course on Advertisement (2012S)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 20.02.2012 09:00 to We 22.02.2012 18:00
- Registration is open from Fr 24.02.2012 12:00 to Tu 28.02.2012 17:00
- Deregistration possible until Sa 31.03.2012 23:59
Registration information is available for each group.
Groups
Group 1
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 14.03. 09:30 - 12:30 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 28.03. 09:30 - 12:30 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 25.04. 09:30 - 12:30 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 09.05. 09:30 - 12:30 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 23.05. 09:30 - 12:30 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 06.06. 09:30 - 12:30 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 20.06. 09:30 - 12:30 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
Group 2
Semiotische Werbespotanalyse
max. 30 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Friday 16.03. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 23.03. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 30.03. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 20.04. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 27.04. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 04.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 11.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 18.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 25.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 01.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 08.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 15.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 22.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 29.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
Aims, contents and method of the course
In dieser Übung lernen sie Theorien und Methode der Werbesemiotik kennen. In Kleingruppen analysieren sie aktuelle Werbespots. Im Zentrum stehen die Analyse formaler Elementen ebenso wie die Analyse von Geschichten/Narrativen. Grundlagen der Werbespotanalyse (z.B. Erstellung von Einstellungsprotokollen) werden ebenso vermittelt und geübt. Interpretation der Ergebnisse auf Basis bereits bestehender empirischer Ergebnisse und Verknüpfung mit relevanten Wirkungstheorien sind ein weiterer wichtiger Aspekt.
Assessment and permitted materials
Anwesenheit und aktive Mitarbeit, Durchführung und Präsentation (oder Abgabe) einer Werbespotanalyse (in der Kleingruppe).
Examination topics
Vortrag der LV-Leiterin, gemeinsames Erarbeiten der semiotischen Analysemethoden, Arbeit in der Kleingruppe, Präsentationen
Group 3
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Monday 19.03. 14:00 - 17:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 16.04. 14:00 - 17:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 30.04. 14:00 - 17:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 14.05. 14:00 - 17:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 04.06. 14:00 - 17:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 18.06. 14:00 - 17:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
Group 4
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Friday 16.03. 09:00 - 12:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Friday 30.03. 09:00 - 12:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Friday 27.04. 09:00 - 12:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Friday 11.05. 09:00 - 12:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Friday 25.05. 09:00 - 12:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Friday 08.06. 09:00 - 12:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Friday 22.06. 09:00 - 12:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
Group 5
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 14.03. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 21.03. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 28.03. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 18.04. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 25.04. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 02.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 09.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 16.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 23.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 30.05. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 06.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 13.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 20.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Wednesday 27.06. 08:00 - 09:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
Group 6
Dies ist eine praktische Übung. Die Arbeit erfolgt in Gruppen innerhalb und außerhalb der LV.
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Saturday 03.03. 10:00 - 18:00 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 27.04. 10:00 - 18:00 Hörsaal 34 Hauptgebäude, Hochparterre, Stiege 6
- Saturday 28.04. 10:00 - 18:00 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Sunday 29.04. 10:00 - 18:00 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
Aims, contents and method of the course
The goal of this course is to introduce students to advertising and how to design as well as execute advertising campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design and production of advertising campaigns.
Following a first pitch stage, an introduction into TV ratings is given in class, as well as an introduction into the use of demographics and VALS to assess target audiences.
Following a first pitch stage, an introduction into TV ratings is given in class, as well as an introduction into the use of demographics and VALS to assess target audiences.
Assessment and permitted materials
Grading will be based on the development of a 360° campaign and a media plan for said campaign. The work will be done in class and in your own time in groups of three students.
Minimum requirements and assessment criteria
The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.
Examination topics
Following a theoretical introduction as well as best (and worst) practice examples, the students will work creatively in small teams of three, acting as an advertising agency with one creative director, one account manager and one agency producer.
As a team, they will draw up a campaign for a product of their choice and plan the production of a TV spot as well as an accompanying cross-media campaign. They will pitch their campaign ideas to the forum (whereby the remaining students and the tutor act as the client) and discuss their ideas. The students will then develop a media planning strategy, with special focus on placing their TV spot on Austrian TV channels.
As a team, they will draw up a campaign for a product of their choice and plan the production of a TV spot as well as an accompanying cross-media campaign. They will pitch their campaign ideas to the forum (whereby the remaining students and the tutor act as the client) and discuss their ideas. The students will then develop a media planning strategy, with special focus on placing their TV spot on Austrian TV channels.
Reading list
Ad Age, creative review, Wired Magazine.
Group 7
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Saturday 24.03. 10:00 - 16:00 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Sunday 25.03. 10:00 - 16:00 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Saturday 31.03. 10:00 - 16:00 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Sunday 01.04. 10:00 - 16:00 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
Group 8
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Friday 16.03. 09:30 - 12:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 30.03. 09:30 - 12:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 27.04. 09:30 - 12:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 11.05. 09:30 - 12:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 25.05. 09:30 - 12:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 08.06. 09:30 - 12:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
- Friday 22.06. 09:30 - 12:30 (IPKW Hörsaal 1 Schopenhauerstraße 32 EG)
Aims, contents and method of the course
- Analysis of existing advertising campaigns
- Analysis of advertising material
- Positioning-excerise
- Agency briefing-excersise
- Target groups excersise
- Developing of strategic communication
- Creating an advertising campaign
- Branding
- Analysis of advertising material
- Positioning-excerise
- Agency briefing-excersise
- Target groups excersise
- Developing of strategic communication
- Creating an advertising campaign
- Branding
Assessment and permitted materials
- Regular attendance
- Cooperation
- Home work
- Presentation
- Cooperation
- Home work
- Presentation
Minimum requirements and assessment criteria
The main target of the exercise course is the analaysis of and the understanding for strategic communication, as well as the practical implementation. Most important is the cooperation of each participant.
Examination topics
- Team work
- Presentation
- Home excerise
- discussion
- Presentation
- Home excerise
- discussion
Reading list
keine spezielle Literatur erforderlich
Group 9
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 15.03. 17:30 - 20:30 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Thursday 29.03. 17:30 - 20:30 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Thursday 26.04. 17:30 - 20:30 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Thursday 10.05. 17:30 - 20:30 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Thursday 31.05. 17:30 - 20:30 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Thursday 21.06. 17:30 - 20:30 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
Group 10
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 14.03. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 21.03. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 28.03. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 18.04. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 25.04. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 02.05. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 09.05. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 16.05. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 23.05. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 30.05. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 06.06. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 13.06. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 20.06. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
- Wednesday 27.06. 12:30 - 14:00 (IPKW Hörsaal 2 Schopenhauerstraße 32 2.OG)
Group 11
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 21.03. 17:00 - 20:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 18.04. 17:00 - 20:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 02.05. 17:00 - 20:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 16.05. 17:00 - 20:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 30.05. 17:00 - 20:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 13.06. 17:00 - 20:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Wednesday 27.06. 17:00 - 20:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
Group 12
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Monday 26.03. 11:00 - 14:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 23.04. 11:00 - 14:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 07.05. 11:00 - 14:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 21.05. 11:00 - 14:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 11.06. 11:00 - 14:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
- Monday 25.06. 11:00 - 14:00 (IPKW Lehrredaktion Schopenhauerstraße 32 1.OG)
Aims, contents and method of the course
Advertisement exercise - advertising campaign: briefing-idea-realization-presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
Assessment and permitted materials
attendance, research-works, final presentation: every peergroup presents an ad-id
Minimum requirements and assessment criteria
Creation of an advertising campaign based on a client briefing (option: incl. web 2.0)
Examination topics
peergroups: 3-4 students
research: var. topics as homework
creation of an idea
realization of the ad-idea (scribble or layout)
presentation of the idea (in front of the group)
research: var. topics as homework
creation of an idea
realization of the ad-idea (scribble or layout)
presentation of the idea (in front of the group)
Association in the course directory
Last modified: Mo 07.09.2020 15:38