220046 UE UE-WERB - Exercise Course on Advertisement (2015S)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 23.02.2015 09:00 to We 25.02.2015 18:00
- Deregistration possible until Tu 31.03.2015 23:59
Registration information is available for each group.
Groups
Group 1
The goal of this course is to introduce students to advertising and show them how to design as well as execute advertising campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design and production of advertising campaigns.
Following a first pitch stage, an introduction into TV ratings is given in class, as well as an introduction into the use of demographics and VALS to assess target audiences.
Following a first pitch stage, an introduction into TV ratings is given in class, as well as an introduction into the use of demographics and VALS to assess target audiences.
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
This is a practical course. You will work in groups in class and in your own time.
- Sunday 01.03. 10:00 - 18:00 Seminarraum 3, Währinger Straße 29 1.UG
- Friday 06.03. 10:00 - 18:00 Seminarraum 3, Währinger Straße 29 1.UG
- Saturday 07.03. 10:00 - 18:00 Seminarraum 3, Währinger Straße 29 1.UG
Assessment and permitted materials
Grading will be based on the development of a 360° campaign and a media plan for said campaign. The work will be done in class and in your own time in groups of three students.
Minimum requirements and assessment criteria
The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.
Examination topics
Following a theoretical introduction as well as best (and worst) practice examples, the students will work creatively in small teams of three, acting as an advertising agency with one creative director, one account manager and one agency producer.
As a team, they will draw up a campaign for a product of their choice and plan the production of a TV spot as well as an accompanying cross-media campaign. They will pitch their campaign ideas to the forum (whereby the remaining students and the tutor act as the client) and discuss their ideas. The students will then develop a media planning strategy, with special focus on placing their TV spot on Austrian TV channels.
As a team, they will draw up a campaign for a product of their choice and plan the production of a TV spot as well as an accompanying cross-media campaign. They will pitch their campaign ideas to the forum (whereby the remaining students and the tutor act as the client) and discuss their ideas. The students will then develop a media planning strategy, with special focus on placing their TV spot on Austrian TV channels.
Reading list
Ad Age, creative review, Wired Magazine.
Group 2
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 11.03. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Wednesday 25.03. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Wednesday 22.04. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Wednesday 06.05. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Wednesday 20.05. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Wednesday 03.06. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Wednesday 17.06. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
Group 3
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Friday 20.03. 14:00 - 17:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Friday 27.03. 14:00 - 17:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Friday 24.04. 14:00 - 17:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Friday 08.05. 14:00 - 17:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Friday 22.05. 14:00 - 17:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Friday 19.06. 14:00 - 17:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Group 4
Semiotische Werbeanalyse: Werbespots für Kinder
max. 30 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 18.03. 15:00 - 18:00 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 22.04. 15:00 - 18:00 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 06.05. 15:00 - 18:00 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 20.05. 15:00 - 18:00 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 03.06. 15:00 - 18:00 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 17.06. 15:00 - 18:00 Seminarraum 2, Währinger Straße 29 1.UG
Aims, contents and method of the course
Assessment and permitted materials
Anwesenheit und aktive Mitarbeit
Gruppenarbeit: Durchführung und Präsentation einer semiotischen Werbeanalyse
Gruppenarbeit: Durchführung und Präsentation einer semiotischen Werbeanalyse
Examination topics
Vortrag der LV-Leiterin, Erlernen der semiotischen Analysemethoden an Hand von Beispielen, Arbeit in der Kleingruppe, Präsentationen
Group 5
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 26.03. 16:30 - 19:30 Seminarraum 3, Währinger Straße 29 1.UG
- Thursday 16.04. 16:30 - 19:30 Seminarraum 3, Währinger Straße 29 1.UG
- Thursday 30.04. 16:30 - 19:30 Seminarraum 3, Währinger Straße 29 1.UG
- Thursday 28.05. 16:30 - 19:30 Seminarraum 3, Währinger Straße 29 1.UG
- Thursday 11.06. 16:30 - 19:30 Seminarraum 3, Währinger Straße 29 1.UG
- Thursday 25.06. 16:30 - 19:30 Seminarraum 3, Währinger Straße 29 1.UG
Group 6
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
ab 11. 3.
- Wednesday 11.03. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 18.03. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 25.03. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 15.04. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 22.04. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 29.04. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 06.05. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 13.05. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 20.05. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 27.05. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 03.06. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 10.06. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 17.06. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
- Wednesday 24.06. 13:15 - 14:45 Seminarraum 5, Währinger Straße 29 1.UG
Aims, contents and method of the course
Exercising the finding of Target Groups, finding Advertising Strategies, and applying them in Campaigns and different media. e.g. TV-Spots, Online ads, Out of home Media and direct mail.
Assessment and permitted materials
current evaluation: Engagement in the lessons and @ home, creativity and interest.
Minimum requirements and assessment criteria
getting a glimpse of working in an advertising agency, getting a feeling for the needs and values of different target groups.
Examination topics
We will find 2 Clients and find Ideas how to waste their advertising budget. According to our Ideas we will exercise them in different media.
Reading list
The holy bible, the odyssey.
Group 7
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 18.03. 16:30 - 19:45 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 15.04. 16:30 - 19:45 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 29.04. 16:30 - 19:45 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 13.05. 16:30 - 19:45 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 27.05. 16:30 - 19:45 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 10.06. 16:30 - 19:45 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 24.06. 16:30 - 19:45 Seminarraum 3, Währinger Straße 29 1.UG
Group 8
Real work on real advertising-campaigns with real clients.
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Monday 16.03. 14:30 - 17:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 27.04. 14:30 - 17:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 04.05. 14:30 - 17:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 18.05. 14:30 - 17:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 15.06. 14:30 - 17:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 29.06. 14:30 - 17:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Aims, contents and method of the course
Advertisement exercise - advertising campaign: briefing-idea-realization-presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
Assessment and permitted materials
attendance, research-works, final presentation: every peergroup presents a campaign
Minimum requirements and assessment criteria
Creation of an advertising campaign based on a client briefing (option: incl. web 2.0)
Examination topics
peergroups: 3-4 students
research: var. topics as homework
creation of an idea
realization of the ad-idea (scribble or layout)
presentation of campaign (in front of the group)
research: var. topics as homework
creation of an idea
realization of the ad-idea (scribble or layout)
presentation of campaign (in front of the group)
Group 9
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Sunday 10.05. 10:00 - 18:00 Seminarraum 4, Währinger Straße 29 1.UG
- Sunday 17.05. 10:00 - 18:00 Seminarraum 4, Währinger Straße 29 1.UG
- Sunday 07.06. 10:00 - 18:00 Seminarraum 4, Währinger Straße 29 1.UG
Group 10
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Saturday 16.05. 10:00 - 16:00 Seminarraum 8, Währinger Straße 29 1.OG
- Sunday 17.05. 10:00 - 16:00 Seminarraum 8, Währinger Straße 29 1.OG
- Saturday 30.05. 10:00 - 16:00 Seminarraum 4, Währinger Straße 29 1.UG
- Saturday 27.06. 10:00 - 16:00 Seminarraum 8, Währinger Straße 29 1.OG
Association in the course directory
Last modified: Mo 07.09.2020 15:38
Sie werden in Gruppen arbeiten und können die Kinderwerbespots, mit denen sie sich beschäftigen wollen, selbst wählen. Achtung: In dieser LV werden wir bestehende Werbespots (und ev. Packaging) ANALYSIEREN, wir werden keine Kampagne entwickeln.