220048 UE UE-WERB - Exercise Course on Advertisement (2013W)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 23.09.2013 09:00 to Fr 27.09.2013 12:00
- Deregistration possible until Th 31.10.2013 23:59
Registration information is available for each group.
Groups
Group 1
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Friday 18.10. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 08.11. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 22.11. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 06.12. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 10.01. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 24.01. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
Assessment and permitted materials
Anwesenheit, Übungen, Art der Präsentation
Minimum requirements and assessment criteria
Näherer Einblick in die Welt der Werbung, Verstehen von Zusammenhängen zwischen Strategie und Umsetzung, Übung im "Verkauf" der eigenen Idee
Examination topics
Gruppenarbeiten, teils innerhalb der Übung, teils zu Hause
Group 2
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 16.10. 10:30 - 13:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 30.10. 10:30 - 13:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 13.11. 10:30 - 13:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 27.11. 10:30 - 13:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 11.12. 10:30 - 13:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 08.01. 10:30 - 13:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 22.01. 10:30 - 13:30 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Group 3
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 16.10. 16:30 - 19:30 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 30.10. 16:30 - 19:30 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 13.11. 16:30 - 19:30 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 27.11. 16:30 - 19:30 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 11.12. 16:30 - 19:30 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 08.01. 16:30 - 19:30 Seminarraum 2, Währinger Straße 29 1.UG
- Wednesday 22.01. 16:30 - 19:30 Seminarraum 2, Währinger Straße 29 1.UG
Aims, contents and method of the course
New marketing trends and how cross-promotion and cross-communication affect the marketing mix.
Assessment and permitted materials
Attendance, participation and the quality / content of presentations
Minimum requirements and assessment criteria
Participants will understand the goals of the marketing mix, know Guerilla Marketing and Co and can apply in practice
Examination topics
Mix of research, lectures, discussions and individual and group work
Group 5
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Monday 14.10. 12:00 - 15:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 11.11. 12:00 - 15:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 25.11. 12:00 - 15:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 09.12. 12:00 - 15:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 13.01. 12:00 - 15:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Monday 27.01. 12:00 - 15:00 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Aims, contents and method of the course
Advertisement exercise - advertising campaign: briefing-idea-realization-presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
Assessment and permitted materials
attendance, research-works, final presentation: every peergroup presents a campaign
Minimum requirements and assessment criteria
Creation of an advertising campaign based on a client briefing (option: incl. web 2.0)
Examination topics
peergroups: 3-4 students
research: var. topics as homework
creation of an idea
realization of the ad-idea (scribble or layout)
presentation of campaign (in front of the group)
research: var. topics as homework
creation of an idea
realization of the ad-idea (scribble or layout)
presentation of campaign (in front of the group)
Group 6
Mediaplanning and -strategy
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Saturday 09.11. 10:00 - 16:00 Seminarraum 3, Währinger Straße 29 1.UG
- Sunday 10.11. 10:00 - 16:00 Seminarraum 3, Währinger Straße 29 1.UG
- Saturday 07.12. 10:00 - 16:00 Seminarraum 3, Währinger Straße 29 1.UG
- Sunday 08.12. 10:00 - 16:00 Seminarraum 3, Währinger Straße 29 1.UG
Aims, contents and method of the course
Media-Basics, Media-Landscapes, Media-Studies, Planning Principles
Minimum requirements and assessment criteria
Development of an Media-Idea
Examination topics
Presentations, Examples
Group 7
max. 30 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
- Tuesday 15.10. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Tuesday 29.10. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Tuesday 12.11. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Tuesday 26.11. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Tuesday 10.12. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Tuesday 07.01. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
- Tuesday 21.01. 09:00 - 12:00 Seminarraum 8, Währinger Straße 29 1.OG
Information
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:38