220048 VO VERTHE: VO STRAKO Strategic Communication - Current Approaches in Advertising, PR and Market Comm. (2025W)
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Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: German
Examination dates
- Friday 23.01.2026 18:30 - 20:00 Auditorium Maximum Tiefparterre Hauptgebäude Stiege 10
- Tuesday 10.02.2026 13:15 - 14:45 Hörsaal 1, Währinger Straße 29 1.UG
- Wednesday 29.04.2026 08:00 - 09:30 Hörsaal II NIG Erdgeschoß
- N Wednesday 24.06.2026 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Lecturers
Classes (iCal) - next class is marked with N
- Tuesday 14.10. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 21.10. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 28.10. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 04.11. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 11.11. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 18.11. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 25.11. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 02.12. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 09.12. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 16.12. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 13.01. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 20.01. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Tuesday 27.01. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
Information
Aims, contents and method of the course
The lecture provides students with a comprehensive insight into the strategic communication management of companies. After a presentation of the framework conditions and significance of strategic communication, the theoretical foundations are first discussed. Students are then introduced to various areas of application of strategic communication. After discussing the planning process, we move on to the areas of reputation management, CSR, content and issues management, crisis communication and internal communication. The lecture concludes with a discussion of intercultural aspects and the ethics of strategic communication.
Assessment and permitted materials
Written examination on lecture content (multiple-choice test)
approx. 30 questions (2-6 points), a total of approx. 160 points to be achieved (subject to minor changes for administrative reasons)
approx. 30 questions (2-6 points), a total of approx. 160 points to be achieved (subject to minor changes for administrative reasons)
Minimum requirements and assessment criteria
At least 50 percent of the total number of points must be achieved for a positive assessment.
Examination topics
Contents of the lecture (incl. guest lectures)
Reading list
Cornelissen, J. (2020). Corporate Communication. A Guide to Theory and Practice (6th Edn.). Sage.
Zerfass, A., Piwinger, M., & Röttger, U. (Hrsg.) (2020). Handbuch Unternehmenskommunikation (3. Aufl.). Springer Gabler. Selected chapters.
In addition, further literature references are provided for each unit.
Zerfass, A., Piwinger, M., & Röttger, U. (Hrsg.) (2020). Handbuch Unternehmenskommunikation (3. Aufl.). Springer Gabler. Selected chapters.
In addition, further literature references are provided for each unit.
Association in the course directory
Last modified: Fr 10.04.2026 15:06