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220049 VO SPEZI: VO SOME A Theories and Practices of Social Media Communication A (2020W)


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


Language: German

Examination dates


Classes (iCal) - next class is marked with N

SOME will be held as a digital course. Further information will be available prior to the first lecture via Moodle.

Thursday 15.10. 09:45 - 11:15 Digital
Thursday 22.10. 09:45 - 11:15 Digital
Thursday 29.10. 09:45 - 11:15 Digital
Thursday 05.11. 09:45 - 11:15 Digital
Thursday 12.11. 09:45 - 11:15 Digital
Thursday 19.11. 09:45 - 11:15 Digital
Thursday 26.11. 09:45 - 11:15 Digital
Thursday 03.12. 09:45 - 11:15 Digital
Thursday 10.12. 09:45 - 11:15 Digital
Thursday 17.12. 09:45 - 11:15 Digital
Thursday 07.01. 09:45 - 11:15 Digital
Thursday 14.01. 09:45 - 11:15 Digital
Thursday 21.01. 09:45 - 11:15 Digital
Thursday 28.01. 09:45 - 11:15 Digital


Aims, contents and method of the course

Overview of the current state of social media: networks, technologies, formats, economic basics and communcation strategies.
Please Note: The course will be kept in German.

* History and development: From World Wide Web to web 2.0 to social media to industry 4.0
* The relevance of social media for science of communication
* Network topologies and characteristics: What makes social media "social"?
* Social media platforms: Facebook, LinkedIn, Instagram, Twitter, Youtube, Pinterst, VK
* Social selling, social recruiting, content marketing: How social media changes marketing, distribution and HR
* The future of social media: Mobility, VR/AR and AI

* Lecture-style presentation
* Guest lectures
* Live experiments
* Exercises and group discussions

Assessment and permitted materials

Online exam & optional written exercises (see criteria)

Minimum requirements and assessment criteria

50 points (total: 100 / 10 per question) are required for passing the final exam. During the course, participants can voluntarily hand in two written exercises. Each exercise counts for 2,5 bonus points. (max. 5 + 5 SOME-B, valid on all four exam dates)

Examination topics

All the topics we will adress in the lecture (SOME A+B) as documented via Moodle.

Reading list

Additional literature on my blog (in German):

Association in the course directory

Last modified: Th 27.05.2021 15:08