Universität Wien

220049 VO SPEZI: VO SOME A Theories and Practices of Social Media Communication A (2021W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
REMOTE
Moodle

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Details

Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 14.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 21.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 28.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 04.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 11.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 18.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 25.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 02.12. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 09.12. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 16.12. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 13.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 20.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 27.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

Overview of the current state of social media: networks, technologies, formats, economic basics and communcation strategies.
Please Note: The course will be kept in German.

TOPICS
* History and development: From World Wide Web to web 2.0 to social media to industry 4.0
* The relevance of social media for science of communication
* Network topologies and characteristics: What makes social media "social"?
* Social media platforms: Facebook, LinkedIn, Instagram, Twitter, Youtube, Pinterst, VK
* Social selling, social recruiting, content marketing: How social media changes marketing, distribution and HR
* The future of social media: Mobility, VR/AR and AI

METHODS
* Lecture-style presentation
* Guest lectures
* Live experiments
* Exercises and group discussions

Assessment and permitted materials

Online exam & optional written exercises (see criteria)

Minimum requirements and assessment criteria

50 points (total: 100 / 10 per open question, 2 per mc question) are required for passing the final exam. During the course, participants can voluntarily hand in two written exercises. Each exercise counts for 2,5 bonus points. (max. 5 + 5 SOME-B, valid on all four exam dates)

Examination topics

All the topics we will adress in the lecture (SOME A+B) as documented via Moodle.

Reading list

Additional literature on my blog (in German):
https://datenschmutz.net/online-marketing-literatur/

Association in the course directory

Last modified: Fr 01.04.2022 09:08