Universität Wien

220049 VO SPEZI: VO SOME A Theories and Practices of Social Media Communication A (2023W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
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Details

Language: German

Lecturers

Classes (iCal) - next class is marked with N

Hybrid lecture. (Guest lectures onsite plus live-streams documented in moodle.)
Details: See Moodle.

  • Thursday 12.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 19.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 09.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 16.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 23.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 30.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 07.12. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 14.12. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 11.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 18.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 25.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

Overview of the current state of social media: networks, technologies, formats, economic basics and communcation strategies.
Please Note: The course will be kept in German.

TOPICS
*Social Media as part of the digital media landscape.
* The clover-leaf model of online communication.
* Social media building blocks.
* Big Data, prviacy and the GDPR regulations.
* Social media advertising / data trading.
* Visual communciation and strategic dramaturgy.
* Storytelling: The foundation of social media content strategies.
* Platform overview: Facebook, Instagram, TikTok, Snapchat, Youtube, WhatsApp, Pinterest, LinkedIn, Twitter.
* Personal branding and career planning with LinkedIn.
* Social media video & livestreaming.
* Social media manager as a corporate job.

METHODS
* Lecture-style presentation
* Guest lectures
* Live experiments
* Exercises and group discussions

Assessment and permitted materials

Multiple choice exam (50 questions, 25 SoMe A&B each), optioinal excercises. (see criteria)

Minimum requirements and assessment criteria

50 points (total: 100 / 10 per open question, 2 per mc question) are required for passing the final exam. During the course, participants can voluntarily hand in two written exercises. Each exercise counts for 2,5 bonus points. (max. 5 + 5 SOME-B, valid on all four exam dates)

Examination topics

All the topics we will adress in the lecture (SOME A+B) as documented via Moodle. (Recordings, summaries & links unless stated otherwise.)

Reading list

Further readings on my blog:
https://datenschmutz.net/online-marketing-literatur/

(Not required for the exam.)

Association in the course directory

Last modified: Tu 12.09.2023 11:27