220050 VO SPEZI: VO SOME B Theories and Practices of Social Media Communication B (2022W)
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Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: German
Examination dates
Lecturers
Classes (iCal) - next class is marked with N
Friday
14.10.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
21.10.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
28.10.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
04.11.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
11.11.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
18.11.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
25.11.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
02.12.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
09.12.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
16.12.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
13.01.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
20.01.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Friday
27.01.
11:30 - 13:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Information
Aims, contents and method of the course
Assessment and permitted materials
Multiple choice and free text entry exam & optional exercises (see assessment criteria). The exams are held on four exam dates. The exam consists of 10 questions.If online exams are necessary: The exam will then take place as a written online exam and will contain five questions. The decision on this rests with the head of the degree program.During the semester, students have the opportunity to voluntarily submit four written exercises. Each exercise submitted reduces the percentage required for at least a pass by 5% (3 exercises submitted = 15%).
Minimum requirements and assessment criteria
For a positive assessment it is necessary to answer at least 50% of the questions in the exam correctly. During the semester, students have the opportunity to voluntarily submit four written exercises. Each exercise submitted reduces the percentage required for at least a pass by 5% (3 exercises submitted = 15%).grade distribution
100.00% 87.00% 1st
86.99% 75.00% 2nd
74.99% 63.00% 3rd
62.99% 50.00% 4th
49.99% 0.00% 5th
100.00% 87.00% 1st
86.99% 75.00% 2nd
74.99% 63.00% 3rd
62.99% 50.00% 4th
49.99% 0.00% 5th
Examination topics
Examination material is the entire content of the lecture, as well as the specified compulsory literature.
Reading list
Baricco, Alessandro. The Game: Eine Reise durch die Digitale Welt. Zürich: Midas Kinderbuch, 2020.Beham, Georg and Reinhard Hübelbauer (Hrsg). EU-Datenschutz-Grundverordnung (EU-DSGVO). Praxiseinführung in 7 Schritten. Wien: Austrian Standards plus GmbH, 2017.Brodnig, Ingrid. Übermacht im Netz. Wien: Christian Brandstätter Verlag, 2019.Feiler, Lukas and Bernhard Horn. Umsetzung der DSGVO in der Praxis. Fragen, Antworten, Muster. Wien: Verlag Österreich, 2018.Fischer, Tin. Linke Daten, Rechte Daten: Warum wir nur das sehen, was wir sehen wollen. Hamburg: HOFFMANN UND CAMPE VERLAG GmbH, 2022.Fukushi, Yu. Informational Diagram Collection. Tokyo: PIE Books, 2009.Herber, Raimar. Infografik: Gute Geschichten erzählen mit komplexen Daten: Fakten und Zahlen spannend präsentieren! Rheinwerk Design, 2016.Krug, Steve. Don't Make Me Think! Web & Mobile Usability; Das Intuitive Web ; [revisited]. 3. Aufl., Revisited. ed. 2014.Lanier, Jason. Who owns the future? London: Penguin Books Ltd, 2014.Levinson, Jay Conrad. Guerilla Marketing Bible. Das Beste aus 30 Jahren Guerilla Marketing. Zürich: Midas Management, 2016.Mayer-Schönberger, Cukier, and Kenneth Cukier. Big Data : Die Revolution, Die Unser Leben Verändern Wird. München: Redline, 2013.Mayer-Schönberger, Viktor, and Thomas Ramge. Das Digital : Markt, Wertschöpfung Und Gerechtigkeit Im Datenkapitalismus. Berlin: Econ, 2017.Noel, Hayden. Marketing Basics – Konsumverhalten. München: Stiebner Verlag, 2010.Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. New York: John Wiley & Sons, 2010.Raupp, Juliana, and Jens Vogelgesang. Medienresonanzanalyse. Wiesbaden: VS Verlag Für Sozialwissenschaften, 2009.Rudder, Christian. Inside Big Data. München: Carl Hanser Verlag, 2016.Siroker, Dan, Pete Koomen, and Cara Harshman. A/B Testing: The Most Powerful Way to Turn Clicks into Customers. New York: John Wiley & Sons, 2013.Thiel, PeterZero to One: Wie Innovation unsere Gesellschaft rettet (Zero to One). Frankfurt/Main: Campus, 2014.Visocky O’Grady, Jenn, and Ken Visocky O’Grady. The Information Design Handbook. Mies: RotoVision SA, 2008.Zuboff, Shoshana. Das Zeitalter des Überwachungskapitalismus. Frankfurt/Main: Campus, 2018.
Association in the course directory
Last modified: Fr 25.08.2023 17:07
The objective of this course is to provide students with a comprehensive and forward-looking overview of current and emerging social media networks, technologies, media-economic foundations, formats, and communication strategies, including the role of Artificial Intelligence in the social media landscape.**Topics Covered**
* History and Evolution: From WWW to Web 2.0 to Social Media
* Importance of Social Media in Communication Studies
* VOGUE Approach and Criteria for Observation: How can social media be categorized and described?
* Social Media Platforms and Their Unique Features: TikTok, Facebook, LinkedIn, Instagram, X (Twitter), YouTube, Pinterest
* Content Marketing, Social Selling, Social Recruiting: How Social Media is Transforming PR, Marketing, Sales, and HR
* Artificial Intelligence in Social Media: Chatbots, Algorithms, and Personalized Advertising
* The Future of Social Media: Voice, VR/AR, AI, and Blockchain**Methods**
* Lectures
* Guest Lectures from Experts in AI and Social Media
* Exercises and Group Discussions
* Case Studies and Practical Applications of AI in Social Media**Learning Outcomes**
By the end of the semester, participants should have knowledge in planning, creating, and managing social media, including the application of AI technologies. They should be able to critically engage with the tension between cooperation and commerce in a globalized, networked, and AI-influenced world.