Universität Wien
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220050 VO SPEZI: VO SOME B Theories and Practices of Social Media Communication B (2023W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Details

Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 13.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 20.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 27.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 03.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 10.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 17.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 24.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 01.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 15.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 12.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 19.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 26.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

The aim of the course is to give students an overview of current social media networks, technologies, media economics, formats and communication strategies.

TOPIC AREAS:
* History and development: From the WWW to Web 2.0 to social media
* Importance of social media for communication studies
* VOGUE approach and criteria for observation: how to categorize and describe social media?
* Social media platforms and their specifics: Facebook, LinkedIn, Instagram, Twitter, Youtube, Pinterest (together with SOME A)
* Content marketing, social selling, social recruiting: How social media is changing PR, marketing, sales and HR and reorganizing production, distribution and consumption.
* The future of social media: Voice, VR/AR and AI

The lecture program is supplemented by some guest lectures and didactic interventions during the lecture.

METHODS:
* Frontal lecture
* Guest lectures
* Exercises and group discussions

At the end of the semester, the participants should have knowledge of the planning, creation and organization of social media. The students should know about basic processes and different approaches to the operation of professional electronic media forms. They should be able to deal critically with the tension between cooperation and commerce in a globalized, networked and digital world.

Assessment and permitted materials

Multiple choice exam (50 questions, 25 SoMe A&B each), optional exercises. (see criteria)

During the semester, students have the opportunity to voluntarily submit written exercises in order to achieve extra points. In total, students will have the opportunity to gain a maximum of 5 extra points (valid on all four exam dates) for SOME B (the same applies to SOME A, that means that a maximum of 10 possible extra points for SOME A + SOME B in total).

Minimum requirements and assessment criteria

For a positive assessment it is necessary to answer at least 50% of the questions in the exam correctly, which means that at least 50 points (total: 100 / 10 per open question, 2 per mc question) are required for passing the final exam.

grade distribution
100.00% - 87.00% 1st
86.99% - 75.00% 2nd
74.99% - 63.00% 3rd
62.99% - 50.00% 4th
49.99% - 0.00% 5th

Examination topics

Examination material is the entire content of the lecture, as well as the specified compulsory literature.

Reading list

The specified compulsory literature will be announced as soon as possible.

Association in the course directory

Last modified: Tu 12.09.2023 11:27