220057 SE SE Research Project A (2016S)
Continuous assessment of course work
Labels
The seminar extends of a period of two semesters
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 22.02.2016 09:00 to Tu 15.03.2016 23:59
- Deregistration possible until Th 31.03.2016 23:59
Details
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
09.03.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
16.03.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
06.04.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
13.04.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
20.04.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
27.04.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
04.05.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
11.05.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
18.05.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
25.05.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
01.06.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
08.06.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
15.06.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
22.06.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Wednesday
29.06.
15:00 - 16:30
Seminarraum 1 2H316 UZA II Rotunde
Information
Aims, contents and method of the course
Assessment and permitted materials
Presentations, interim reports, final report
Minimum requirements and assessment criteria
Examination topics
Reading list
tba in class
Association in the course directory
Last modified: Sa 02.04.2022 00:23
In this research seminar, students will conduct an empirical study on consumers' online complaining (esp. motives, experiences, expectations and behavior) and the effects of companies' complaint management. A mixed-methods design will be applied integrating qualitative research (interviews, qualitative content analysis) and quantitative research methods (survey and structural equation modeling).
In the first semester (spring/summer term) we will develop a survey instrument. The development process will include qualitative research as well as analyses of quantitative data in order to introduce a new reliable and valid survey instrument for consumer online complaining.
In the second semester (fall/winter term) we will apply the developed scale for investigating the antecedents and consequences of online complaining.