Universität Wien

220057 SE SE Research Project A (2021S)

Continuous assessment of course work

Summary

1 REMOTE Boomgaarden , Moodle
2 MIXED Matthes , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

max. 30 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Die LV ist als Hybride-Lehre geplant!

  • Thursday 11.03. 09:45 - 11:15 Digital
  • Thursday 18.03. 09:45 - 11:15 Digital
  • Thursday 25.03. 09:45 - 11:15 Digital
  • Thursday 15.04. 09:45 - 11:15 Digital
  • Thursday 22.04. 09:45 - 11:15 Digital
  • Thursday 29.04. 09:45 - 11:15 Digital
  • Thursday 06.05. 09:45 - 11:15 Digital
  • Thursday 20.05. 09:45 - 11:15 Digital
  • Thursday 27.05. 09:45 - 11:15 Digital
  • Thursday 10.06. 09:45 - 11:15 Digital
    Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 17.06. 09:45 - 11:15 Digital
    Seminarraum 3, Währinger Straße 29 1.UG
  • Thursday 24.06. 09:45 - 11:15 Digital
    Seminarraum 3, Währinger Straße 29 1.UG

Aims, contents and method of the course

Students develop and implement empirical research projects in the field of Media & Politics. In this first semester students develop their ideas for research projects based on the state-of-the-art in the international literature. They provide rationales for problem definitions, literature reviews and based on a theoretical framework formulate concrete research questions and hypotheses. Students develop first ideas of research designs and measurement instruments. The final paper reads like a proposal for the research project, which then is implemented in the following semester. Session are a mix of lectures and interactive feedback sessions.

Assessment and permitted materials

In-class presentations (15%), active participation (15%) and Final Paper (70%)

Minimum requirements and assessment criteria

(1) Develop research idea, identify relevant research gaps and formulate research problem
(2) Formulate appropriate theoretical framework
(3) Define constructs and items
(4) Define Research Questions+Hypotheses
(5) Present intermediary steps in class
(6) Contribute to class discussions and feedback
(7) Final Report
(8) Attendance

1 (Very Good): 87 - 100%
2 (Good): 75 - 86,99%
3 (Satisfactory): 63 - 74,99%
4 (Sufficient): 50 - 62,99%
5 (Not Sufficient): 0 - 49,99%

Reading list

TBA

Group 2

max. 30 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

Die LV ist als Hybride-Lehre geplant!

  • Tuesday 09.03. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 16.03. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 23.03. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 13.04. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 20.04. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 27.04. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 04.05. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 11.05. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 18.05. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 01.06. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 08.06. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 15.06. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 22.06. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG
  • Tuesday 29.06. 15:00 - 16:30 Hybride Lehre
    Seminarraum 12, Währinger Straße 29 2.OG

Aims, contents and method of the course

In this year-long seminar, students will develop and conduct an empirical study in the area of media effects and media reception research covering the research areas strategic communication (advbertising and PR) or political persuasion. Possible topics include sustainability communication, influencer marketing, or consumer souvereignity, among others. We will develop a theoretical framework, collect, analyze as well as interpret the data. Joint data collection will also be possible.

Assessment and permitted materials

• To help the students identify a research gap
• To teach the students how to define constructs and items belonging to them
• To go through all necessary steps in an empirical research
• To enable students for a future independent research through simulating a class research
• To teach the students how to test theories of the Communication Sciences empirically
• To introduce students to selected major areas of research in this field as carried out within the Department of Communication, as well as kindred areas of the Field of Communication Research.
• To make students capable of performing statistical tests relevant for the field
• To simulate a real academic research in group work
• To help students cultivate scholarly skills, ethical norms, awareness of funding possibilities, the art of teaching and academic service – that is, academic craftsmanship.

Minimum requirements and assessment criteria

(1) Develop own constructs and research ideas
(2) Define constructs and items
(3) Find appropriate theories
(4) Define Research Questions+Hypotheses
(5) Final Report
(6) Attendance

1 (Very Good): 87 - 100%
2 (Good): 75 - 86,99%
3 (Satisfactory): 63 - 74,99%
4 (Sufficient): 50 - 62,99%
5 (Not Sufficient): 0 - 49,99%

Reading list

Literature will depend on the specific topic.

Information

Examination topics

Research proposal and research presentations will be graded

Association in the course directory

Last modified: Fr 12.05.2023 00:20