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220058 SE SE Research Project B (2020S)

Continuous assessment of course work

Registration/Deregistration

Details

max. 30 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

Tuesday 17.03. 09:45 - 12:45 Seminarraum 1 2H316 UZA II Rotunde
Tuesday 31.03. 09:45 - 12:45 Seminarraum 1 2H316 UZA II Rotunde
Tuesday 21.04. 09:45 - 12:45 Seminarraum 1 2H316 UZA II Rotunde
Tuesday 05.05. 09:45 - 12:45 Seminarraum 1 2H316 UZA II Rotunde
Tuesday 19.05. 09:45 - 12:45 Seminarraum 1 2H316 UZA II Rotunde
Tuesday 16.06. 09:45 - 12:45 Seminarraum 1 2H316 UZA II Rotunde
Tuesday 23.06. 09:45 - 12:45 Seminarraum 1 2H316 UZA II Rotunde

Information

Aims, contents and method of the course

In this year-long seminar, students will develop and conduct an empirical study in the area of strategic communication. Research topics include crisis communication, CSR communication, diversity communication, employee communication and corporate branding.
During Semester 1 (spring/summer term) students will work on developing the conceptual background, theory and literature review, research questions, and methodology. Ideally, some preliminary qualitative research will be conducted.
During Semester 2 (fall/winter term) students will conduct fieldwork for the studies developed during Semester 1, analysis of results and writing-up process.

Assessment and permitted materials

Presentations
Active participation
Final paper

Minimum requirements and assessment criteria

Regular participation (max 1 missed appointment)
Participation in the discussion of the presentations
Submission of a positively assessed final paper

Examination topics

Reading list


Association in the course directory

Last modified: Mo 07.09.2020 15:21