Universität Wien
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220063 VO VERTHE: VO STRAKO Strategic Communication - Current Approaches in Advertising, PR and Market Comm. (2025S)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
We 19.03. 09:45-11:15 Seminarraum 5, Kolingasse 14-16, EG00

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Details

Language: German

Lecturers

Classes (iCal) - next class is marked with N

Der 1. Termin findet am Mittwoch den 12.03.2025 von 9.45-11.15 im SR5 in der Kolingasse statt.

  • Wednesday 26.03. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 02.04. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 09.04. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 30.04. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 07.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 14.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 21.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 28.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 04.06. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 11.06. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 18.06. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
  • Wednesday 25.06. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00

Information

Aims, contents and method of the course

The lecture provides students with a comprehensive insight into the strategic communication management of companies. After a presentation of the framework conditions and significance of strategic communication, the theoretical foundations are first discussed. Students are then introduced to various areas of application of strategic communication. After discussing the planning process, we move on to the areas of reputation management, CSR, content and issues management, crisis communication and internal communication. The lecture concludes with a discussion of intercultural aspects and the ethics of strategic communication.

Assessment and permitted materials

Written examination on lecture content (multiple-choice test)
approx. 30 questions (2-6 points), a total of approx. 160 points to be achieved (subject to minor changes for administrative reasons)

Minimum requirements and assessment criteria

At least 50 percent of the total number of points must be achieved for a positive assessment.

Examination topics

Contents of the lecture (incl. any guest lectures)

Reading list

Cornelissen, J. (2020). Corporate Communication. A Guide to Theory and Practice (6th Edn.). Sage.
Zerfass, A., Piwinger, M., & Röttger, U. (Hrsg.) (2020). Handbuch Unternehmenskommunikation (3. Aufl.). Springer Gabler. Selected chapters
In addition, further literature references are provided for each unit.

Association in the course directory

Last modified: Fr 10.01.2025 00:02