220075 UE GESKO B: UE WERB Exercise Course Advertising and Market Research (2019W)
Continuous assessment of course work
Labels
Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 16.09.2019 09:00 to We 18.09.2019 18:00
- Deregistration possible until Th 31.10.2019 23:59
Registration information is available for each group.
Groups
Group 1
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Friday
18.10.
08:00 - 11:00
Seminarraum 8, Währinger Straße 29 1.OG
Friday
08.11.
08:00 - 11:00
Seminarraum 8, Währinger Straße 29 1.OG
Friday
22.11.
08:00 - 11:00
Seminarraum 8, Währinger Straße 29 1.OG
Friday
06.12.
08:00 - 11:00
Seminarraum 8, Währinger Straße 29 1.OG
Friday
10.01.
08:00 - 11:00
Seminarraum 8, Währinger Straße 29 1.OG
Friday
24.01.
08:00 - 11:00
Seminarraum 8, Währinger Straße 29 1.OG
Aims, contents and method of the course
The exercise should provide practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Assessment and permitted materials
Active participation, timely submission of the individual exercises and team works, oral presentation of interim work / intermediate steps
Minimum requirements and assessment criteria
Minimum requirement: max. 2 failed units, timely submission of all exercises / submission of all individual services, submission of team works
Examination topics
There is no exam.
Group 2
max. 30 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Thursday
17.10.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
24.10.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
31.10.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
07.11.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
14.11.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
21.11.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
28.11.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
05.12.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
12.12.
18:30 - 20:00
Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
Thursday
09.01.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
16.01.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
23.01.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Thursday
30.01.
18:45 - 20:15
Seminarraum 1 2H316 UZA II Rotunde
Aims, contents and method of the course
Werbung und Kommunikation sind meist nicht gratis. Umsonst sollen sie schon gar nicht sein.In Unternehmen und Agenturen wird - VOR der Kommunikation - viel darüber diskutiert, was man wo wie kommunizieren soll, damit's möglichst effizient "wirkt". NACH Abschluss einer Kampagne ist es dann umso interessanter, zu erfahren, ob die geplanten Botschaften gut bei den RezipientInnen angekommen sind.In beiden Fällen kann man auf Bauchgefühl und Erfahrung setzen - oder methodisch vorgehen und Marktforschung betreiben.Werbewirkungsforschung ist ein breites, vielschichtiges Thema. Die Übung "Werbung und Marktforschung" hat das Ziel, den Studierenden Einblick und Überblick über die Möglichkeiten der Werbeerfolgsmessung (vor und nach der Kommunikation) zu geben. Und anhand eigener, praktischer Kleinprojekte die konkrete (fiktive) Umsetzung zu üben. Sie müssen keine "große Marktforschung" durchführen, sollen sie nur beispielhaft entwickeln, designen, quasi startklar vorbereiten, und am Ende beispielhaft (mit angenommenen Ergebnissen) evaluieren. Damit Sie dann, wenn Sie's im Berufsleben benötigen, wissen, wie Sie am Besten dabei vorgehen.Inhalte:
"Kennen und Können": In der Übung stehen "Kennenlernen" und "selbst Ausprobieren" im Vordergrund. Sie bekommen das Wissen vermittelt, welche Formen der Erfolgskontrolle für Werbung und Kommunikation im Berufsalltag eingesetzt werden (können) und lernen, sie selbst anzuwenden.Methode:
Vortrag (in Interaktion mit den Studierenden), Übungen, Diskussionen.
"Kennen und Können": In der Übung stehen "Kennenlernen" und "selbst Ausprobieren" im Vordergrund. Sie bekommen das Wissen vermittelt, welche Formen der Erfolgskontrolle für Werbung und Kommunikation im Berufsalltag eingesetzt werden (können) und lernen, sie selbst anzuwenden.Methode:
Vortrag (in Interaktion mit den Studierenden), Übungen, Diskussionen.
Assessment and permitted materials
Es gibt keine Prüfung. Die Leistung setzt sich aus Anwesenheit und Mitarbeit zusammen.Die Leistungsbeurteilung erfolgt während des gesamten Semesters „LV-immanent“. Bei den Terminen werden thematische Grundlagen besprochen und im Plenum diskutiert, deren praktische Aufarbeitung und Umsetzung in Gruppenarbeiten erfolgt. Der jeweils folgende Termin widmet sich der Diskussion des bisherigen Arbeitsstandes, der Vermittlung weiterer Inhalte und der Weiterentwicklung der Gruppenarbeiten.
Minimum requirements and assessment criteria
Die Beurteilung setzt sich gleichermaßen aus Präsenz und Qualität der Gruppenarbeiten zusammen. Am Ende gibt es eine Maximalpunktezahl, an der jedeR für die Beurteilung relativiert wird.
Examination topics
Es gibt keine Prüfung.
Reading list
Vertiefend:
Braunecker, Claus (2016): How to do Empirie, how to do SPSS. Eine Gebrauchsanleitung. Wien: facultas (utb 8685) | Homepage http://howtodo.at
Braunecker, Claus (2016): How to do Empirie, how to do SPSS. Eine Gebrauchsanleitung. Wien: facultas (utb 8685) | Homepage http://howtodo.at
Group 3
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
09.10.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
23.10.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
06.11.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
20.11.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
04.12.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
08.01.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
22.01.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Aims, contents and method of the course
The exercise should provide practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Assessment and permitted materials
There is no exam, therefore - in addition to the pure obligation to attend - the active participation in the exercises and, as a consequence, the quality of the topics presented, are decisive.
Minimum requirements and assessment criteria
Requirement for participation are basic knowledge taught in AT WERB: basic advertising knowledge such as strategic marketing mix, strengths and weaknesses of individual media channels, target group definitions, above and below the line activities, knowledge of the media landscape and social media
Examination topics
There is no exam.
Group 4
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
This is a practical exercise, work will be conducted in groups during and outside the course.
Saturday
19.10.
09:00 - 17:00
Seminarraum 2, Währinger Straße 29 1.UG
Friday
25.10.
09:45 - 17:45
Seminarraum 2, Währinger Straße 29 1.UG
Saturday
26.10.
09:00 - 17:00
Seminarraum 2, Währinger Straße 29 1.UG
Aims, contents and method of the course
The goal of this course is to introduce students to advertising and how to design as well as execute advertising campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design and production of advertising campaigns.Following a first pitch stage, an introduction into TV ratings is given in class, as well as an introduction into the use of demographics and VALS to assess target audiences. Following a theoretical introduction as well as best (and worst) practice examples, the students will work creatively in small teams of three, acting as an advertising agency with one creative director, one account manager and one agency producer.As a team, they will draw up a campaign for a product of their choice and plan the production of a TV spot as well as an accompanying cross-media campaign. They will pitch their campaign ideas to the forum (whereby the remaining students and the tutor act as the client) and discuss their ideas. The students will then develop a media planning strategy, with special focus on placing their TV spot on Austrian TV channels.
Assessment and permitted materials
Grading will be based on the development of a 360° campaign and a media plan for said campaign. The work will be done in class and in your own time in groups of three students. Essential are active participation, on time presentation of your final project (advertising pitch), oral presentation of interim exercises, handing in your work on time (both individual and group projects).
Minimum requirements and assessment criteria
Grading is based on the creative and strategic application of a range of advertising measures and strategies, which will be applied in project development occurring within and outside of lecturing hours. The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.
Minimum requirements: you can miss up to 4 hours (1/2 day), on time presentation of at least 2 out of 3 project parts, hand in your final project on time.
Minimum requirements: you can miss up to 4 hours (1/2 day), on time presentation of at least 2 out of 3 project parts, hand in your final project on time.
Examination topics
There is no exam.
Reading list
Ad Age, creative review, Wired Magazine.
Group 5
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
15.10.
16:45 - 19:45
Seminarraum 10, Währinger Straße 29 2.OG
Tuesday
29.10.
16:45 - 19:45
Seminarraum 10, Währinger Straße 29 2.OG
Tuesday
12.11.
16:45 - 19:45
Seminarraum 10, Währinger Straße 29 2.OG
Tuesday
26.11.
16:45 - 19:45
Seminarraum 10, Währinger Straße 29 2.OG
Tuesday
10.12.
16:45 - 19:45
Seminarraum 10, Währinger Straße 29 2.OG
Tuesday
07.01.
16:45 - 19:45
Seminarraum 10, Währinger Straße 29 2.OG
Tuesday
21.01.
16:45 - 19:45
Seminarraum 10, Währinger Straße 29 2.OG
Aims, contents and method of the course
360 degree marketing today has more meaning than ever. In the tutorial you will learn how to use the new marketing tools of guerilla marketing ideally to reach the target group.
Assessment and permitted materials
There is no examination, therefore, in addition to the attendance, the active participation in the exercises is significant. There will be three group works. A research work, the development of a guerilla campaign as well as a teaching video about the content of the exercise.
Minimum requirements and assessment criteria
Presence (2x missing is permitted). Participation on two group works including presentation and creation of a handout. Participation on the thesis: instructional video
Examination topics
There is no exam. 1 to 2 Presentations, Tutorial Video
Group 6
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Monday
14.10.
15:00 - 18:00
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Monday
11.11.
15:00 - 18:00
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Monday
25.11.
15:00 - 18:00
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Monday
09.12.
15:00 - 18:00
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Monday
13.01.
15:00 - 18:00
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Monday
27.01.
15:00 - 18:00
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Aims, contents and method of the course
Creation of an advertising campaign based on a client briefing (option: incl. web 2.0) - work on real projects.
Advertisement exercise - advertising campaign: briefing-idea-realization-presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
The exercise should provide practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Advertisement exercise - advertising campaign: briefing-idea-realization-presentation
focus:
briefing (parameters)
finding an idea (creativity and techniques)
media (incl. web 2.0)
psychology of perception
design basics
client presentation
The exercise should provide practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Assessment and permitted materials
Attendance, active cooperation, research-works, final presentation: every peer group presents a campaign. There is no exam, therefore - in addition to the pure obligation to attend - the active participation in the exercises, homeworks and, as a consequence, the quality of the topics presented, are decisive.
Minimum requirements and assessment criteria
Requirement for participation are basic knowledge taught in AT WERB: basic advertising knowledge such as strategic marketing mix, strengths and weaknesses of individual media channels, target group definitions, above and below the line activities, knowledge of the media landscape and social media.
Work (group+individual): 8 x 10 points
presentation & campaign = 80
= 160 points max. (-10 absence)
0-80 points: 5
81-100 points: 4
101-120 points: 3
121-140 points: 2
141-160 points: 1
Work (group+individual): 8 x 10 points
presentation & campaign = 80
= 160 points max. (-10 absence)
0-80 points: 5
81-100 points: 4
101-120 points: 3
121-140 points: 2
141-160 points: 1
Examination topics
There is no exam.
Reading list
During units.
Group 7
max. 30 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Tuesday
08.10.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
15.10.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
22.10.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
29.10.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
05.11.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
12.11.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
19.11.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
26.11.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
03.12.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
10.12.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
17.12.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
07.01.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
14.01.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
21.01.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Tuesday
28.01.
11:30 - 13:00
Seminarraum 4, Währinger Straße 29 1.UG
Aims, contents and method of the course
The exercise should provide practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Assessment and permitted materials
There is no exam, therefore - in addition to the pure obligation to attend - the active participation in the exercises and, as a consequence, the quality of the topics presented, are decisive.
Minimum requirements and assessment criteria
Requirement for participation are basic knowledge taught in AT WERB: basic advertising knowledge such as strategic marketing mix, strengths and weaknesses of individual media channels, target group definitions, above and below the line activities, knowledge of the media landscape and social media
Examination topics
There is no exam.
Reading list
aktuelle Medien und Fachzeitschriften
Group 8
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
16.10.
11:15 - 14:15
Seminarraum 8, Währinger Straße 29 1.OG
Wednesday
30.10.
11:15 - 14:15
Seminarraum 8, Währinger Straße 29 1.OG
Wednesday
27.11.
11:15 - 14:15
Seminarraum 8, Währinger Straße 29 1.OG
Wednesday
04.12.
11:15 - 14:15
Seminarraum 8, Währinger Straße 29 1.OG
Wednesday
11.12.
11:15 - 14:15
Seminarraum 8, Währinger Straße 29 1.OG
Wednesday
15.01.
11:15 - 14:15
Seminarraum 8, Währinger Straße 29 1.OG
Wednesday
29.01.
11:15 - 14:15
Seminarraum 8, Währinger Straße 29 1.OG
Aims, contents and method of the course
The exercise should provide practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Assessment and permitted materials
There is no exam, therefore - in addition to the pure obligation to attend - the active participation in the exercises and, as a consequence, the quality of the topics presented, are decisive.
Minimum requirements and assessment criteria
Requirement for participation are basic knowledge taught in AT WERB: basic advertising knowledge such as strategic marketing mix, strengths and weaknesses of individual media channels, target group definitions, above and below the line activities, knowledge of the media landscape and social media
Examination topics
There is no exam.
Reading list
- Intensiver Medien-Konsum: Außenplakate, Zeitschriften/Tageszeitungen print/online, TV / streaming & online TV, Radio, sowohl redaktionell, PR und event-mäßig - als auch bewußtes Sehen, Verstehen und Evaluieren interessanter Werbekampagnen... ist für eine UE-Lehrver-anstaltung wichtiger, als: theoretische, klassische , oder aktuelle "Fachliteratur" zu den Schwerpunkt-Themen brand positioning, Konzept-& Kampagnenentwicklung.
Die Bereiche Marktforschung und Mediatechnik/planung, brauchen hingegen ein hohes Maß an Statistik und einen vergleichsweise intensiveren "theoretischen Unterbau", der in eigenen Lehrveranstaltungen besser vermittelt werden kann, als in einer UE-LV, in der nur die "basics" dieser Spezial-gebiete vermittelt werden können.
Die Bereiche Marktforschung und Mediatechnik/planung, brauchen hingegen ein hohes Maß an Statistik und einen vergleichsweise intensiveren "theoretischen Unterbau", der in eigenen Lehrveranstaltungen besser vermittelt werden kann, als in einer UE-LV, in der nur die "basics" dieser Spezial-gebiete vermittelt werden können.
Group 9
max. 30 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
30.10.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
13.11.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
27.11.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
15.01.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Wednesday
29.01.
09:45 - 12:45
Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Aims, contents and method of the course
The exercise should provide practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Assessment and permitted materials
There is no exam, therefore - in addition to the pure obligation to attend - the active participation in the exercises and, as a consequence, the quality of the topics presented, are decisive.
Minimum requirements and assessment criteria
Requirement for participation are basic knowledge taught in AT WERB: basic advertising knowledge such as strategic marketing mix, strengths and weaknesses of individual media channels, target group definitions, above and below the line activities, knowledge of the media landscape and social media
Minimum requirement: max. 1, justified, missed lesson; timely delivery of about 8 small group exercises / submission of all individual services, submission of the final project.
Group performance 30 points, cooperation 10 points, individual thesis 60 points.
1 (very good) 100 - 85 points
2 (good) 85 - 75 points
Positive assessment for more than 50% of the score
Minimum requirement: max. 1, justified, missed lesson; timely delivery of about 8 small group exercises / submission of all individual services, submission of the final project.
Group performance 30 points, cooperation 10 points, individual thesis 60 points.
1 (very good) 100 - 85 points
2 (good) 85 - 75 points
Positive assessment for more than 50% of the score
Examination topics
There is no exam.
Group 10
max. 30 participants
Language: German
LMS: Moodle
Lecturers
Classes (iCal) - next class is marked with N
Wichtig: Der 09.01.2020 ist nur ein Ausweichtermin, falls eine der Vorlesungen in 2019 ausfällt und verschoben wird.
Thursday
24.10.
16:45 - 19:45
Seminarraum 9, Währinger Straße 29 2.OG
Thursday
31.10.
16:45 - 19:45
Seminarraum 8, Währinger Straße 29 1.OG
Thursday
07.11.
16:45 - 19:45
Seminarraum 9, Währinger Straße 29 2.OG
Thursday
14.11.
16:45 - 19:45
Seminarraum 9, Währinger Straße 29 2.OG
Thursday
28.11.
16:45 - 19:45
Seminarraum 9, Währinger Straße 29 2.OG
Thursday
05.12.
16:45 - 19:45
Seminarraum 9, Währinger Straße 29 2.OG
Thursday
12.12.
16:45 - 19:45
Seminarraum 9, Währinger Straße 29 2.OG
Thursday
09.01.
16:45 - 19:45
Seminarraum 9, Währinger Straße 29 2.OG
Aims, contents and method of the course
The exercise provides practical insight into the daily work in the area of "advertising". The goal for each participant at the end of the semester is to have an exact idea of how a campaign will develop: from creating an agency briefing, through agency screening, re-briefing, the strategic approach, to the creative development and realisation of concrete ideas. The exercises take place in small groups, these groups must work together, create presentations together and present them. Sharing the job along the respective strengths and weaknesses of the group members is also part of the exercise.
Assessment and permitted materials
There is no exam, therefore - in addition to the pure obligation to attend - the active participation in the exercises and, as a consequence, the quality of the topics and works presented, are decisive.
Minimum requirements and assessment criteria
Minimum requirement: max. one absence, submission of all work on time and submission and presentation of the final project.
Examination topics
There is no exam.
Reading list
- Brandholder Value, Econ Verlag 2003, Wulf-Peter Kemper
- "Nimm mich" - Der Pitch als Chance und Falle, WKO Wien, Martin Weinand und Mike Lynn
- "Nimm mich" - Der Pitch als Chance und Falle, WKO Wien, Martin Weinand und Mike Lynn
Association in the course directory
Last modified: Sa 02.04.2022 00:23