220085 UE UE-WERB - Exercise Course on Advertisement (2017W)
Continuous assessment of course work
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Summary
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 18.09.2017 09:00 to We 20.09.2017 18:00
- Deregistration possible until We 31.10.2018 23:59
Registration information is available for each group.
Groups
Group 1
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Friday 20.10. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 03.11. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 17.11. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 01.12. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 12.01. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
- Friday 26.01. 08:00 - 11:00 Seminarraum 8, Währinger Straße 29 1.OG
Aims, contents and method of the course
The aim of my exercise is to provide students a very practical approach to the topic of "advertising and communication". On the one hand, the content of the course, which has already been learned theoretically in the AT, is to be implemented. On the other hand, the practical exercise is also intended to help the participants to decide whether a future activity or job in this area would be conceivable. Through very concrete exercises and performances by guests from the practice, they get to know the application of different communication tools. Existing campaigns are analyzed, agency briefings are written, as well as new campaigns on different topics in group work are created and presented in the plenum. The exercise is challenging, but feasible. Demanded is team spirit, commitment and creativity.
Assessment and permitted materials
The performance control takes place through cooperation (which includes attendance!) In the exercises, i.e. participation in discussions, introduction of own contributions, etc., by housework done individually, as well as by the result of group work or presentations.
Examination topics
There is no exam.
Group 2
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 11.10. 09:45 - 12:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 25.10. 09:45 - 12:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 15.11. 09:45 - 12:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 29.11. 09:45 - 12:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 13.12. 09:45 - 12:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 17.01. 09:45 - 12:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
- Wednesday 31.01. 09:45 - 12:45 Lehrredaktion Publizistik, Währinger Straße 29 2.OG
Group 3
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
This is a practical exercise, work will be conducted in groups during and outside the course.
- Saturday 14.10. 10:00 - 18:00 Seminarraum 3, Währinger Straße 29 1.UG
- Saturday 13.01. 10:00 - 18:00 Seminarraum 3, Währinger Straße 29 1.UG
- Sunday 14.01. 10:00 - 18:00 Seminarraum 3, Währinger Straße 29 1.UG
Aims, contents and method of the course
The goal of this course is to introduce students to advertising and how to design as well as execute advertising campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design and production of advertising campaigns.
Following a first pitch stage, an introduction into TV ratings is given in class, as well as an introduction into the use of demographics and VALS to assess target audiences.
Following a first pitch stage, an introduction into TV ratings is given in class, as well as an introduction into the use of demographics and VALS to assess target audiences.
Assessment and permitted materials
Grading will be based on the development of a 360° campaign and a media plan for said campaign. The work will be done in class and in your own time in groups of three students.
Examination topics
Following a theoretical introduction as well as best (and worst) practice examples, the students will work creatively in small teams of three, acting as an advertising agency with one creative director, one account manager and one agency producer.
As a team, they will draw up a campaign for a product of their choice and plan the production of a TV spot as well as an accompanying cross-media campaign. They will pitch their campaign ideas to the forum (whereby the remaining students and the tutor act as the client) and discuss their ideas. The students will then develop a media planning strategy, with special focus on placing their TV spot on Austrian TV channels.
As a team, they will draw up a campaign for a product of their choice and plan the production of a TV spot as well as an accompanying cross-media campaign. They will pitch their campaign ideas to the forum (whereby the remaining students and the tutor act as the client) and discuss their ideas. The students will then develop a media planning strategy, with special focus on placing their TV spot on Austrian TV channels.
Group 4
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Tuesday 17.10. 16:45 - 19:45 Seminarraum 5, Währinger Straße 29 1.UG
- Tuesday 31.10. 16:45 - 19:45 Seminarraum 5, Währinger Straße 29 1.UG
- Tuesday 14.11. 16:45 - 19:45 Seminarraum 5, Währinger Straße 29 1.UG
- Tuesday 28.11. 16:45 - 19:45 Seminarraum 5, Währinger Straße 29 1.UG
- Tuesday 12.12. 16:45 - 19:45 Seminarraum 5, Währinger Straße 29 1.UG
- Tuesday 16.01. 16:45 - 19:45 Seminarraum 5, Währinger Straße 29 1.UG
- Tuesday 30.01. 16:45 - 19:45 Seminarraum 5, Währinger Straße 29 1.UG
Group 5
max. 30 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Thursday 05.10. 16:45 - 19:45 Seminarraum 6, Währinger Straße 29 1.OG
- Thursday 12.10. 16:45 - 19:45 Seminarraum 6, Währinger Straße 29 1.OG
- Thursday 09.11. 16:45 - 19:45 Seminarraum 6, Währinger Straße 29 1.OG
- Thursday 23.11. 16:45 - 19:45 Seminarraum 6, Währinger Straße 29 1.OG
- Thursday 30.11. 16:45 - 19:45 Seminarraum 6, Währinger Straße 29 1.OG
- Thursday 07.12. 16:45 - 19:45 Seminarraum 6, Währinger Straße 29 1.OG
- Thursday 14.12. 16:45 - 19:45 Seminarraum 6, Währinger Straße 29 1.OG
Information
Minimum requirements and assessment criteria
The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.
Reading list
Ad Age, creative review, Wired Magazine.
Association in the course directory
Last modified: Mo 07.09.2020 15:39