Universität Wien

220092 VO VERBE: VO DIGMAN Management of Digital Media (2018W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle u: stream

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Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 12.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 19.10. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 09.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 16.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 23.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 30.11. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 07.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 14.12. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 11.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 18.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Friday 25.01. 11:30 - 13:00 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

The internet has been around for more than 50 years. What are the ways to deal with the incredible amount of possibilites? Why use social media, how does it work, what should I post?

Assessment and permitted materials

20% Presence as extra points, 100% Final Exam

Minimum requirements and assessment criteria

Learn how to apply methods and theories to manage digital social media.

Examination topics

Content of the lectures

Reading list

Beham, Georg and Reinhard Hübelbauer (Hrsg). EU-Datenschutz-Grundverordnung (EU-DSGVO). Praxiseinführung in 7 Schritten. Wien: Austrian Standards plus GmbH, 2017

Feiler, Lukas and Bernhard Horn. Umsetzung der DSGVO in der Praxis. Fragen, Antworten, Muster. Wien: Verlag Österreich, 2018.

Fukushi, Yu. Informational Diagram Collection. Tokyo: PIE Books, 2009.

Herber, Raimar. Infografik: Gute Geschichten erzählen mit komplexen Daten: Fakten und Zahlen spannend präsentieren! Rheinwerk Design, 2016.

Krug, Steve. Don't Make Me Think! Web & Mobile Usability; Das Intuitive Web ; [revisited]. 3. Aufl., Revisited. ed. 2014.

Lanier, Jason. Who owns the future? London: Penguin Books Ltd, 2014.

Levinson, Jay Conrad. Guerilla Marketing Bible. Das Beste aus 30 Jahren Guerilla Marketing. Zürich: Midas Management, 2016.

Mayer-Schönberger, Cukier, and Kenneth Cukier. Big Data : Die Revolution, Die Unser Leben Verändern Wird. München: Redline, 2013.

Mayer-Schönberger, Viktor, and Thomas Ramge. Das Digital : Markt, Wertschöpfung Und Gerechtigkeit Im Datenkapitalismus. Berlin: Econ, 2017.

Noel, Hayden. Marketing Basics – Konsumverhalten. München: Stiebner Verlag, 2010.

Poynter, Ray. The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers. New York: John Wiley & Sons, 2010.

Raupp, Juliana, and Jens Vogelgesang. Medienresonanzanalyse. Wiesbaden: VS Verlag Für Sozialwissenschaften, 2009.

Rudder, Christian. Inside Big Data. München: Carl Hanser Verlag, 2016.

Sen, Evrim. Social Media Monitoring für Unternehmen: Anforderungen an ein Web-Monitoring verstehen & die richtigen Fragen stellen. Social Media Verlag, 2011.

Siroker, Dan, Pete Koomen, and Cara Harshman. A/B Testing: The Most Powerful Way to Turn Clicks into Customers. New York: John Wiley & Sons, 2013.

Visocky O’Grady, Jenn, and Ken Visocky O’Grady. The Information Design Handbook. Mies: RotoVision SA, 2008.

Association in the course directory

Last modified: Sa 02.04.2022 00:23