Universität Wien FIND

Due to the COVID-19 pandemic, changes to courses and exams may be necessary at short notice. Inform yourself about the current status on u:find and check your e-mails regularly.

Please read the information on https://studieren.univie.ac.at/en/info.

220105 VO VERBE: VO GENDMAI Gender Mainstreaming (2021W)



Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


Language: German, English

Examination dates


Classes (iCal) - next class is marked with N

The lectures will be organized in HYBRID format.

Wednesday 13.10. 13:15 - 16:15 Seminarraum 4, Währinger Straße 29 1.UG
Wednesday 03.11. 13:15 - 16:15 Seminarraum 4, Währinger Straße 29 1.UG
Wednesday 17.11. 13:15 - 16:15 Seminarraum 4, Währinger Straße 29 1.UG
Wednesday 15.12. 13:15 - 16:15 Seminarraum 4, Währinger Straße 29 1.UG
Wednesday 12.01. 13:15 - 14:45 Seminarraum 4, Währinger Straße 29 1.UG


Aims, contents and method of the course

Gender Mainstreaming (GM) skills and knowledge are pre-requisites for students wishing to work at future-proof media and communication outlets. VO GENDMAI will situate the concept of GM in the field of media policy studies and practices. It will focus on (a) introducing the concept of gender mainstreaming as a general approach in policy-making and specifically (b) in the field of media and communication (organisational aspects, content/media output and advocacy). The course aims to provide students with an understanding of what mainstreaming processes entail, including planning, gender analysis, and gender impact assessment within a broader context. Distinguished international experts in the field will be giving guest lectures on GM praxis with a special focus on human rights advocacy for social change.

Course outline
I. Media&Gender: what is wrong with this picture?
• Freedom of expression & gender
• Media gender (in)equalities: state-of-play
• Sexism in the media; gender-based violence and sexist hate speech in the media
• Gender inequality on the rise and future perspectives: new media and AI

II. Gender Mainstreaming & Media: conceptual foundations, definitions, approaches, case examples
• Defining ‘media policy’; policy-making processes as a matter to mainstreaming
• Mainstreaming gender in media policy: the concept;
• How does it work: dimensions of gender mainstreaming;
• Gender Mainstreaming Cycle and Gender integration framework
• Scholarship as advocacy for gender equality

III. Gender Mainstreaming and social change: Advocacy-Allyship-Activism
• Advocacy as a matter of mainstreaming
• The concept of policy advocacy
• Advocacy-Allyship-Activism
• Advocacy coalitions in the media
• Activism for gender equality: forms of action

IV. Gender Mainstreaming & Media: Issue-based advocacy
• Media freedom and safety of journalists
• Threats to women in the media
• Sexist hate speech and misogyny
• Online attacks against women journalists
• Misogyny intersecting with other forms of discrimination - Intersectionality
V. Gender Mainstreaming & Human rights activism
• Understanding media policy policy-making processes as a matter of mainstreaming
• Freedom of expression and gender
• Media freedom and gender equality
• Advocacy: methods, tools, processes

VI. Wrapping up; Exam (1st exam)

Assessment and permitted materials

Written exam with open questions.
The final exam could be taken either in English or in German.

Minimum requirements and assessment criteria

Written test (final exam)
Additionally, bonus points could be earned for active participation during the classes.

Very good (1): 87-100%
Good (2): 75-86,99%
Satisfactory (3): 63-74,99%
Sufficient (4): 50-62,99%
Not sufficient (5): <50%

Examination topics

1. Understanding key concepts of Gender Mainstreaming.
2.In-depth knowledge on implementing GM in the field of media and communication policy-processes.

Reading list

Topic-relevant literature will be made available via Moodle.

Association in the course directory

Last modified: Sa 20.11.2021 06:08