290108 VU Urban and Regional Marketing (2008S)

4.00 ECTS (2.00 SWS), SPL 29 - Geographie

Continuous assessment of course work

Termine:
Freitag, 11.4.2008, 13:00-18:00 Hs 5A d. Inst.
Samstag, 12.4.2008, 9:00-16:00 Hs 5A d. Inst.
Freitag, 18.4.2008, 13:00-18:00 Hs 5A d. Inst.
Samstag, 19.4.2008, 9:00-16:00 Hs 5A d. Inst.
Freitag, 25.4.2008, 13:00-18:00 Hs 5A d. Inst.
Samstag, 26.4.2008, 9:00-16:00 Hs 5A d. Inst.

Details

Language: German

Lecturers

Thomas Jekel

Classes

Currently no class schedule is known.

Information

Aims, contents and method of the course

The course offers an introduction to theory and practice of city and urban marketing. It concentrates on methods of participatory aspects of urban and regional planning.
Starting point is the discussion of relational (socially constructed) regions as a base for marketing specific tracts of 'space'. The curriculum further discusses dicursive decision schemes in the context of participatory urban and regional planning. It then introduces basic concepts of marketing and translates these concepts to the development of regions of different sizes. Finally, the examples of both city and regional marketing processes - based mainly on central European cities and regions are given, and methods of evaluation are presented.
Aims/Skills/Knowledge:
Scientrific vs. everyday regionalization
Implementation of decision schemes
Methods of city and regional marketing: regional analysis - spatialized purchasing power - marketing mix - Evaluation

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list

Association in the course directory

(Lb3, Lb-zLV) (Td-S1-II.d) (Rd-W2)

Last modified: Fr 31.08.2018 08:56