290442 PS Geomarketing (2016S)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Sa 13.02.2016 08:00 to Tu 23.02.2016 23:59
- Registration is open from Th 25.02.2016 13:15 to We 02.03.2016 23:00
- Deregistration possible until Th 31.03.2016 23:59
Details
max. 30 participants
Language: German
Lecturers
Classes
MO wlt 07.03.2016 bis 27.06.2016 17.30-19.00 Uhr Ort: Computerkartographie Geographie NIG 1. OG (GIS-Lab)
Information
Aims, contents and method of the course
Assessment and permitted materials
Laufende Mitarbeit, Hausübungen, Referat, Semesterarbeit
Minimum requirements and assessment criteria
Grundkenntnisse: ArcGISBeurteilungsmaßstab:
Laufende Mitarbeit während der LV (5 % )
1 Gruppenreferat (15 %)
3 Teilaufgaben / Programme (45 %)
1 Projektarbeit (35 %)
Laufende Mitarbeit während der LV (5 % )
1 Gruppenreferat (15 %)
3 Teilaufgaben / Programme (45 %)
1 Projektarbeit (35 %)
Examination topics
Reading list
see Moodle
Association in the course directory
(MK1-W2-PI)
Last modified: Mo 07.09.2020 15:42
Therefore the intention of the course is to provide an extensive insight into the tasks of spatial analysis for marketing and their special features. In addition to an introduction to the terms and definitions associated with Business Geographics the research and manipulation of data, the different methods of spatial analysis as well as the presentation of the analysis results focal points of the course. As a result of the realization of sub-projects and an overall project course participants will be able to comprehend spatial questions appearing in marketing, to transfer this questions into the "world of geoinformation" and to conceive, realize and present adequate analysis projects.