Universität Wien FIND

Return to Vienna for the summer semester of 2022. We are planning to hold courses mainly on site to enable the personal exchange between you, your teachers and fellow students. We have labelled digital and mixed courses in u:find accordingly.

Due to COVID-19, there might be changes at short notice (e.g. individual classes in a digital format). Obtain information about the current status on u:find and check your e-mails regularly.

Please read the information on https://studieren.univie.ac.at/en/info.

290442 PS Geomarketing (2021S)

3.50 ECTS (2.00 SWS), SPL 29 - Geographie
Continuous assessment of course work


Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).


max. 20 participants
Language: German



Diese LV findet ausschließlich digital statt.

Donnerstag, 25.03.2021 - 17:00-20:00 Uhr
Donnerstag, 15.04.2021 - 17:00-20:00 Uhr
Donnerstag, 22.04.2021 - 17:00-20:00 Uhr
Donnerstag, 29.04.2021 - 17:00-20:00 Uhr
Donnerstag, 06.05.2021 - 17:00-20:00 Uhr
Donnerstag, 20.05.2021 - 17:00-20:00 Uhr
Donnerstag, 27.05.2021 - 17:00-20:00 Uhr


Aims, contents and method of the course

Numerous management and marketing decisions have a spatial dimension. For this reason geographic information systems and spatial analysis are increasingly used to support managerial decision making. The implementations of different techniques in support of spatial decision making can be summarized as Business Geographics.
Therefore the intention of the course is to provide an extensive insight into the tasks of spatial analysis for marketing and their special features. In addition to an introduction to the terms and definitions associated with Business Geographics the research and manipulation of data, the different methods of spatial analysis as well as the presentation of the analysis results focal points of the course. As a result of the realization of sub-projects and an overall project course participants will be able to comprehend spatial questions appearing in marketing, to transfer this questions into the "world of geoinformation" and to conceive, realize and present adequate analysis projects.

Assessment and permitted materials

Laufende Mitarbeit, Hausübungen, Referat, Semesterarbeit

Minimum requirements and assessment criteria

Grundkenntnisse: ArcGIS

Laufende Mitarbeit während der LV (5 % )
1 Gruppenpräsentation (15 %)
3 Teilaufgaben / Programme (45 %)
1 Projektarbeit (35 %)

Examination topics

Reading list

Siehe Moodle

Association in the course directory


Last modified: We 21.04.2021 15:49