Universität Wien

330013 VO Marketing and Sales Research (2010W)

3.00 ECTS (2.00 SWS), SPL 33 - Ernährungswissenschaften


Departrment f. Ernährungswissenschaften,
Althanstraße 14; 1090 Wien

Details

max. 30 participants
Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 25.11. 09:00 - 18:00 (Seminarraum 2D509 Ernährungswissenschaften UZA II)
  • Friday 26.11. 09:00 - 18:00 (Seminarraum 2D509 Ernährungswissenschaften UZA II)
  • Saturday 27.11. 09:00 - 18:00 (Seminarraum 2D509 Ernährungswissenschaften UZA II)

Information

Aims, contents and method of the course

Marketing Concept, Basics of Marketing Planning, Product- and Assortment Decisions, Pricing, Distribution Decisions, Communication Policies, Consumer Behavior Research, Market Segementation, Marketing Research.

Assessment and permitted materials

Minimum requirements and assessment criteria

Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.

Examination topics

A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.

Reading list

Esch, F.-R., Herrmann, A., Sattler, H., Marketing. Eine mangementorientierte Einfpührung, 2. Auflage, Verlag Vahlen, München 2008.

Association in the course directory

Last modified: Sa 02.04.2022 00:27