Warning! The directory is not yet complete and will be amended until the beginning of the term.
330013 VO Marketing and Sales Research (2012W)
Labels
VB:
29.11.2012, 09:00-10:00, SE509, UZAIILV:
29.11.2012, 10:00-18:00, SE509, UZAII
30.11.2012, 9:00-18:00, SE509, UZAII
1.12.2012, 9:00-13:00, SE509, UZAII
29.11.2012, 09:00-10:00, SE509, UZAIILV:
29.11.2012, 10:00-18:00, SE509, UZAII
30.11.2012, 9:00-18:00, SE509, UZAII
1.12.2012, 9:00-13:00, SE509, UZAII
Details
max. 25 participants
Language: German
Examination dates
- Wednesday 09.01.2013 08:00 - 10:00 UZA2 Hörsaal 6 (Raum 2Z227) 2.OG
- Wednesday 20.03.2013 09:00 - 10:30 Seminarraum 2E562 Ernährungswissenschaften UZA II
Lecturers
Classes
Currently no class schedule is known.
Information
Aims, contents and method of the course
Marketing Concept, Basics of Marketing Planning, Product- and Assortment Decisions, Pricing, Distribution Decisions, Communication Policies, Consumer Behavior Research, Market Segementation, Marketing Research.
Assessment and permitted materials
Minimum requirements and assessment criteria
Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.
Examination topics
A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.
Reading list
Esch, F.-R., Herrmann, A., Sattler, H., Marketing. Eine mangementorientierte Einfpührung, 2. Auflage, Verlag Vahlen, München 2008.
Association in the course directory
Last modified: Sa 02.04.2022 00:27