330013 VO Marketing and Sales Research (2013W)

3.00 ECTS (2.00 SWS), SPL 33 - Ernährungswissenschaften

VORBESPRECHUNG
Do 28.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)

LEHRVERANSTALTUNGS-TERMINE
Do 28.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)
Fr 29.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)
Sa 30.11.2013, 09:00-14:00 Uhr - Ort: SE 560 (UZA 2)

Moodle

Details

max. 25 participants

Language: German

Examination dates

Tuesday 17.12.2013 10:30 - 12:00 UZA2 Hörsaal 4 (Raum 2Z221) 2.OG Friday 24.01.2014 10:30 - 12:00 UZA2 Hörsaal 4 (Raum 2Z221) 2.OG Friday 14.03.2014 13:00 - 14:30 UZA2 Hörsaal 5 (Raum 2Z202) 2.OG

Lecturers

Hartmut Hubert Holzmüller

Classes

Currently no class schedule is known.

Information

Aims, contents and method of the course

Marketing Concept, Basics of Marketing Planning, Product- and Assortment Decisions, Pricing, Distribution Decisions, Communication Policies, Consumer Behavior Research, Market Segementation, Marketing Research.

Assessment and permitted materials

Minimum requirements and assessment criteria

Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.

Examination topics

A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.

Reading list

Esch, F.-R., Herrmann, A., Sattler, H., Marketing. Eine mangementorientierte Einfpührung, 2. Auflage, Verlag Vahlen, München 2008.

Association in the course directory

Last modified: Sa 02.04.2022 00:27