330013 VO Marketing and Sales Research (2013W)
Labels
VORBESPRECHUNG
Do 28.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)LEHRVERANSTALTUNGS-TERMINE
Do 28.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)
Fr 29.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)
Sa 30.11.2013, 09:00-14:00 Uhr - Ort: SE 560 (UZA 2)
Do 28.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)LEHRVERANSTALTUNGS-TERMINE
Do 28.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)
Fr 29.11.2013, 09:00-18:00 Uhr - Ort: SE 560 (UZA 2)
Sa 30.11.2013, 09:00-14:00 Uhr - Ort: SE 560 (UZA 2)
Details
max. 25 participants
Language: German
Examination dates
- Tuesday 17.12.2013 10:30 - 12:00 UZA2 Hörsaal 4 (Raum 2Z221) 2.OG
- Friday 24.01.2014 10:30 - 12:00 UZA2 Hörsaal 4 (Raum 2Z221) 2.OG
- Friday 14.03.2014 13:00 - 14:30 UZA2 Hörsaal 5 (Raum 2Z202) 2.OG
Lecturers
Classes
Currently no class schedule is known.
Information
Aims, contents and method of the course
Marketing Concept, Basics of Marketing Planning, Product- and Assortment Decisions, Pricing, Distribution Decisions, Communication Policies, Consumer Behavior Research, Market Segementation, Marketing Research.
Assessment and permitted materials
Minimum requirements and assessment criteria
Introduction into the marketing terminology as well as basic concepts of marketing. Students should be enabled to co-operate with marketing specialist as well as to reflect and critique marketing activities of companies.
Examination topics
A mix of short presentations, videos, class discussions, analysis of mini business cases and reports from companies are used. Students are provide with all slides used in class.
Reading list
Esch, F.-R., Herrmann, A., Sattler, H., Marketing. Eine mangementorientierte Einfpührung, 2. Auflage, Verlag Vahlen, München 2008.
Association in the course directory
Last modified: Sa 02.04.2022 00:27